Tag: DreamWorks

Total Results: 6

Is Yahoo's price tag for Living Ads too high?

Published: November 3, 2011

Yahoo Inc.'s newly released Living Ads advertising units may be priced a little high, with ad packages ranging between $200,000 and $500,000.

Sun-Maid partners with DreamWorks' Kung Fu panda for QR code campaign

Published: May 19, 2011

Packaged goods marketer Sun-Maid recently launched an on-pack QR code promotion with DreamWorks for the new movie, Kung Fu Panda, marking its entry into the mobile space.

Paramount, DreamWorks animate Shrek campaign with mobile rich media

Published: June 4, 2010

Viacom subsidiaries Paramount Pictures and DreamWorks used mobile rich media advertising as part of the multichannel campaign to promote the summer blockbuster Shrek Forever After.

Transformers: Revenge of the Fallen rolls out mobile ad campaign

Published: June 24, 2009

Dreamworks Pictures and Paramount Pictures have launched a mobile advertising campaign to promote their film "Transformers: Revenge of the Fallen," which hits U.S. theaters today.

Sega Mobile cautious on mobile in-game ads

Published: April 9, 2008

With all of the recent buzz on in-game advertising on mobile, one would think that a game giant like Sega would embrace the opportunity.

DreamWorks to create Madagascar mobile game

Published: March 25, 2008

Glu Mobile Inc. has signed a deal with DreamWorks Animation SKG Inc. to develop and publish a mobile game for new movie release, "Madagascar: Escape 2 Africa."