Tag: Dudley Fitzpatrick
Total Results: 3
- Ad Age makes print interactive with mobile bar codes
- Published: February 25, 2010
- Advertising Age's annual digital issue showcases an interactive front cover featuring a mobile 2D bar code, a first for the magazine and its readers.
- Toyota mobile campaign achieves 9.2 percent engagement rate
- Published: November 13, 2009
- Toyota’s use of mobile bar codes in a marketing campaign at Giants Stadium resulted in a 9.2 percent fan engagement rate.
- Nike breaks mobile bar code campaign at Mountain Dew event
- Published: February 12, 2009
- Nike 6.0, the footwear giant's action sports brand, is running a mobile 2D bar code campaign targeting teens at the Winter Dew Tour.
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