Tag: Dudley Fitzpatrick

Total Results: 6

Lindemans incorporates 2D bar codes in mobile marketing campaign

Published: July 6, 2010

Wine brand Lindemans is using 2D bar codes as part of a mobile marketing campaign that lets consumers learn more about its products and enter a mobile sweepstakes.

Unilever breaks largest US multichannel ad program using mobile bar codes

Published: June 23, 2010

Unilever rolled out a multichannel marketing campaign featuring mobile to promote the launch of the newest addition to the Axe fragrance portfolio, Axe Twist.

Fox taps mobile bar codes to promote Avatar Blu-ray, DVD launch

Published: June 7, 2010

Twentieth Century Fox Home Entertainment LLC is running a mobile campaign featuring 2D bar codes at Best Buy and Kmart stores to promote the release of Avatar on Blu-ray disc and DVD.

Ad Age makes print interactive with mobile bar codes

Published: February 25, 2010

Advertising Age's annual digital issue showcases an interactive front cover featuring a mobile 2D bar code, a first for the magazine and its readers.

Toyota mobile campaign achieves 9.2 percent engagement rate

Published: November 13, 2009

Toyota’s use of mobile bar codes in a marketing campaign at Giants Stadium resulted in a 9.2 percent fan engagement rate.

Nike breaks mobile bar code campaign at Mountain Dew event

Published: February 12, 2009

Nike 6.0, the footwear giant's action sports brand, is running a mobile 2D bar code campaign targeting teens at the Winter Dew Tour.