Tag: Dustin Rideout
Total Results: 2
- New mantra for mobile gaming: Integrate or die
- Published: September 30, 2009
- By Dustin Rideout
As a marketer who has spent most of my career focusing on the digital channel, I used to have the “integrate-or-die” debate with my traditional channel colleagues almost daily.
- Tough times accelerate handset makers' direct-to-consumer push
- Published: January 30, 2009
- By Dustin Rideout
The traditional carrier-to-consumer marketing fund relationship is being replaced by a more aggressive direct-to-consumer push from the device manufacturers.
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