Tag: Dynamic Logic

Total Results: 9

American Family Insurance claims 76pc engagement with mobile

Published: July 20, 2010

NEW YORK - American Family Insurance achieved significant advances in brand awareness and other key metrics after executing mobile campaigns, according to a presentation at the IAB Marketplace: Mobile conference.

Mobile ads three-to-five times more effective than online: analyst

Published: November 5, 2009

NEW YORK – Mobile advertising is three-to-five times more effective than online advertising, according to an ad:tech panelist.

Mobile has better targeting than early Internet: digiday keynote

Published: September 18, 2009

NEW YORK - Mobile marketing has more momentum and better targeting than the early days of the Internet, according to a member of the digiday: Mobile keynote panel.

How can brands get their apps noticed?

Published: August 14, 2009

NEW YORK - Is mobile advertising the best way to promote the distribution and discovery of branded smartphone applications?

WPP's Dynamic Logic, Phluant partner for campaign tracking

Published: March 31, 2009

Phluant Mobile has partnered and integrated its Icon and m-stitial mobile rich media ad unit with WPP's Dynamic Logic to offer complete brand survey and results tracking.

Tylenol, Splenda, Honey Bunches of Oats test mobile advertising

Published: March 16, 2009

Mobile ad network AdMob unveiled the results of one-day mobile advertising test campaigns it ran for Tylenol, Splenda and Post Cereals' Honey Bunches of Oats.

Exposure to mobile ads lifts branding: Dynamic Logic

Published: August 21, 2008

New research from Millward Brown's Dynamic Logic unit claims that mobile advertising can be an effective medium for raising brand awareness through the purchase funnel.

Greystripe ads see 10.1 percent average click-through rate

Published: June 6, 2008

Mobile game developer Greystripe revealed that of its 65 million game downloads worldwide, 75 percent are from people ages 18-34.

Tip for big brands in mobile: Extend existing campaigns

Published: March 14, 2008

By Tony Nethercutt

The latest numbers from Nielsen Mobile paint a picture of the mobile Web that reveals it is not just the tech-savvy few that can be reached through mobile.