Tag: Dynamic Logic
Total Results: 3
- Exposure to mobile ads lifts branding: Dynamic Logic
- Published: August 21, 2008
- New research from Millward Brown’s Dynamic Logic unit claims that mobile advertising can be an effective medium for raising brand awareness through the purchase funnel.
- Greystripe ads see 10.1 percent average click-through rate
- Published: June 6, 2008
- Mobile game developer Greystripe revealed that of its 65 million game downloads worldwide, 75 percent are from people ages 18-34.
- Tip for big brands in mobile: Extend existing campaigns
- Published: March 14, 2008
- By Tony Nethercutt
The latest numbers from Nielsen Mobile paint a picture of the mobile Web that reveals it is not just the tech-savvy few that can be reached through mobile.
