Tag: EA

Total Results: 1726

Why Amazon and Facebook will be disruptive forces in 2012: Forrester

Published: February 10, 2012

Amazon and Facebook could disrupt the mobile landscape in 2012 becuase of their potential to challenge the existing app stores, according to a new report from Forrester Research.

Google unifies mobile, desktop Web experience with Chrome for Android

Published: February 10, 2012

The newly introduced Chrome for Android mobile browser will enable Google to differentiate Android from iOS and could open up new marketing opportunities for brands.

Philips Healthcare generates 4,000 downloads of iPad app

Published: February 10, 2012

Philips Healthcare is aiming to educate consumers on how to perform CPR via an iPad application that has been downloaded approximately 4,000 times.

Starbucks continues augmented reality push via Valentine’s Day mobile initiative

Published: February 9, 2012

Starbucks Coffee Co. is getting into the Valentine’s Day spirit via a new campaign that encourages coffee lovers to download the company’s augmented reality app and engage with its new limited-edition hot cups.

41pc of Super Bowl ad searches came from mobile: Google

Published: February 9, 2012

Mobile search proved to be effective during this week’s Super Bowl XLVI with a whopping 41 percent of searches around the game’s Super Bowl advertisements coming from mobile devices, according to findings from Google.

21pc of mobile phone owners use apps monthly: study

Published: February 9, 2012

Twenty-one percent of mobile phone users interact with an application and 15 percent of consumers download an app on a monthly basis, according to a new report from Forrester Research.

Why mobile TV is the linchpin for advertising success

Published: February 8, 2012

For broadcasters and networks, mobile is becoming a necessary part of their distribution channels to meet the needs of consumers who want television content to be available on multiple platforms. Here lies the opportunity for brand advertisers.

Maurices mobilizes band search contest with QR codes

Published: February 8, 2012

Young women’s fashion retailer Maurices is using QR codes as part of a nationwide band search contest to make it easy for customers to vote for their favorite band.

Tic Tac mobile apps offer multiple AR experiences to engage millennials

Published: February 7, 2012

Tic Tac is using two mobile applications and augmented reality to engage with digital-savvy millennials who always have their mobile phones nearby.

Wonderstruck Taylor Swift uses mobile to engage fans with fragrance launch

Published: February 6, 2012

Wonderstruck Taylor Swift has partnered with Macy’s to promote Taylor Swift's debut fragrance via a new campaign that includes a mobile augmented reality application.