Tag: EA

Total Results: 1824

Tic Tac enlists augmented reality for interactive Times Square billboard

Published: February 17, 2012

Tic Tac’s new interactive Times Square billboard in New York uses augmented reality to enable passersby to put themselves in the billboard using their smartphones and the Tic Tac Times Square application.

57pc of children use tablets for educational apps: Nielsen

Published: February 17, 2012

Tablets are proving to be an interactive learning tool for kids with tablet-owning families, with 57 percent of children using educational applications and 77 percent playing downloaded games, according to a new study from Nielsen Co.

Tablets and social to make impact on mobile commerce

Published: February 17, 2012

By Thierry Costa

As consumers shift their online browsing and buying behavior away from personal computers and toward mobile devices – in particular, tablets – their shopping habits are adapting.

Boar’s Head misses the mark with mobile ad campaign

Published: February 16, 2012

Although the Boar’s Head mobile ad campaign aims to engage new and existing consumers with its products, the company would have had a better chance at success if the execution was mobile-optimized.

Mobile-connected devices to reach 10B by 2016: study

Published: February 15, 2012

More than 10.3 billion mobile-connected devices will be available by 2016, which equates to more than one device per worldwide consumer, according to a new report from Cisco.

How Siri’s voice-activated mobile search may affect overall search

Published: February 15, 2012

By Matt Grebow

Not only does voice-activated search unencumber users from crowded screens, but it disintermediates information from the process of retrieving it, thus providing better search results.

Apple cries “foul” over voice-activated search on Galaxy Nexus

Published: February 14, 2012

Apple continues to go after Samsung on the legal front and is now alleging that the South Korean handset manufacturer violated four patents in its new Galaxy Nexus, the first smartphone using Android’s Ice Cream Sandwich operating system.

Going mobile: Tips to turn an ad into a sale

Published: February 14, 2012

By Andrea Bridges-Smith

You have built an eye-catching mobile ad, and your target user has clicked on it. Everything is going according to plan. But what happens next?

Why Amazon and Facebook will be disruptive forces in 2012: Forrester

Published: February 10, 2012

Amazon and Facebook could disrupt the mobile landscape in 2012 becuase of their potential to challenge the existing app stores, according to a new report from Forrester Research.

Google unifies mobile, desktop Web experience with Chrome for Android

Published: February 10, 2012

The newly introduced Chrome for Android mobile browser will enable Google to differentiate Android from iOS and could open up new marketing opportunities for brands.