Tag: EA

Total Results: 1824

60pc of smartphone owners search after seeing an ad: Google

Published: February 29, 2012

Advertising is changing the way that consumers interact with a brand through mobile search, according to a new report from Google.

Will Apple's acquisition of Chomp help revamp its App Store?

Published: February 27, 2012

Apple’s purchase of Chomp, an application that helps users find relevant mobile apps based on their interests, is proof that as apps continue to be popular marketing components, developers need to think critically about ways to get them noticed.

33pc of smartphone owners password-protect devices: study

Published: February 24, 2012

Although smartphone users are using their devices to handle sensitive financial information, only 33 percent of owners have their device password-protected, according to a study from Javelin Strategy and Research.

How reliable is your research among luxury and affluent consumers?

Published: February 24, 2012

By Ron Kurtz

There are many ways that weak research, combined with poor analysis, can lead to bad conclusions.

Are brands missing the mark with Pinterest on mobile?

Published: February 23, 2012

Pinterest is quickly becoming a social media star for brands and retailers to showcase and share their products with a reported tenfold increase in traffic over the past six months. And although there are mobile opportunities for brands and retailers with regards to Pinterest, it seems as though many are not leveraging them.

Android claims 47pc of 2011 device impressions: study

Published: February 23, 2012

Android snapped up 47 percent of device impressions on Millennial Media’s network in 2011 followed by Apple devices with 33 percent, according to the mobile ad network’s latest report.

Home Team Marketing taps mobile to interact with teens

Published: February 23, 2012

High school sports marketing company Home Team Marketing is using mobile to interact with sports fans, athletes and coaches during sports games.

Dole bolsters email database via mobile ads

Published: February 22, 2012

Dole is running a mobile advertising campaign that not only builds up its mobile database, but also encourages users to join an online community that promotes the company's line of salad products.

Apple’s popularity threatens enterprise strategies for RIM, Microsoft

Published: February 21, 2012

Apple’s mobile devices are making inroads into enterprise and government organizations, challenging Research In Motion, which used to have this market cornered but is increasingly finding itself vulnerable, as well as Microsoft.

7 SEO tips to help Google like your iOS and Android apps

Published: February 21, 2012

By Brian Klais

Apple recently threatened to ban apps from the App Store that use “black hat” techniques for improving visibility. There is a better way to help consumers find and download your apps.