Tag: EAS

Total Results: 63

Google: Effective mobile strategy means HTML5 and screen-agnostic approach

Published: November 3, 2011

The key to an effective mobile Web strategy starts with HTML5 and ends with a screen-agnostic approach, meaning the site is viewable on smartphones and tablets, according to a Google executive.

Mobile measurement and what to do about it

Published: October 13, 2011

By Mike Ricci

A recent Advertising Age piece titled “What to Know About the Promise and Perils of Mobile Metrics” joined a chorus of media that has focused on the subject of mobile measurement.

The National Breast Cancer Foundation uses in-app ads to drive awareness

Published: October 3, 2011

The National Breast Cancer Foundation is using mobile in-app ads as part of an integrated multichannel campaign to raise awareness for the early detection of breast cancer.

Merchandising and the mobile shopper

Published: August 24, 2011

By Jerry Spelic

Today’s consumers are multichannel shoppers, and if one channel disappoints, they will abandon the others.

American Express builds consumer loyalty via foursquare mobile partnership

Published: June 24, 2011

American Express and foursquare have teamed up to offer cardmembers exclusive mobile offers from H&M, Sports Authority and Union Square Hospitality Group.

Why Amazon and Google have a leg-up on Apple

Published: May 2, 2011

By Dave Heaster

In this rant, I am going to point out what many of you already know – that the iVerse is under attack. By whom, you ask? By a pairing of unlikely conspirators: Google and Amazon.

Facebook Deals will be Holy Grail of location-based mobile couponing

Published: February 2, 2011

Mobile and social media experts are embracing the idea behind Facebook Deals, even though there are several initial limitations of the platform that have important implications for marketing and customer engagement strategies.

Black Eyed Peas rolls out first 360-degree mobile music video

Published: January 26, 2011

The Black Eyed Peas has debuted what the band calls the world’s first 360-degree mobile music video.

Saracens Rugby Club engages rugby fans through mobile to drive ticket sales

Published: December 15, 2010

The Saracens Rugby Club engaged rugby fans via a mobile sweepstakes campaign at its Dec. 5 games to help drive future ticket sales.

Susan G. Komen for the Cure encourages involvement in the cause via mobile

Published: November 3, 2010

Millions of Susan G. Komen for the Cure followers can keep up with the latest news on breast cancer with the launch of a mobile Web site.