Tag: EMI
Total Results: 58
Displaying: 1 - 10- Snickers ties first branded mobile game to in-store marketing
- Published: February 23, 2010
- Mars Inc.’s Snickers is running a multichannel campaign that features a mobile game, a WAP site, banners and in-store marketing to drive consumer interest.
- NFL Players to run mobile video campaign during Super Bowl
- Published: February 1, 2010
- During Super Bowl XLIV, NFL Players will run a multichannel campaign featuring mobile video to create awareness and interest in the NFL Players Association and its players out of uniform.
- Moderati launches Xmas Romplr app for holidays
- Published: December 24, 2009
- Moderati, developers of the Romplr Remix platform, are letting iPhone and iPod touch users put their own spin on the holiday with the release of Xmas Romplr: Remix.
- UPS, Safeco sponsoring new NPR mobile Web site
- Published: December 22, 2009
- Package-delivery giant UPS and insurance company Safeco Corp. are among the brands currently sponsoring National Public Radio’s new mobile Web site.
- L'Oreal’s Garnier, EMI Music: mobile 20X more effective than online
- Published: December 21, 2009
- L'Oreal’s Garnier brand of hair and skin care products and recording-industry giant EMI Music said that mobile advertising drove 20 times the engagement levels as online ads.
- Disney rolls out paid Muppets app
- Published: December 18, 2009
- Disney Interactive Studios has launched the latest addition to its slate of applications, The Muppets Animal Drummer for the iPhone and iPod touch.
- Universal Studios taps iPhone app to enable Blu-ray interactivity
- Published: November 13, 2009
- Universal Studios Home Entertainment has launched iPhone and iPod touch-enabled features to enhance the upcoming Blu-ray releases of various movies.
- Who says publishers aren’t making money on mobile Web?
- Published: November 12, 2009
- By Andy Miller
Reading the trades, one might think that no one is making money today selling ads on the mobile Web.
- Latin American market ready for mobile: new 2ergo director
- Published: October 1, 2009
- In the company’s efforts to reach a global audience, 2ergo has hired John Orlando as managing director of the Americas.
- Site clinic: Tailoring a mobile commerce site to customer needs
- Published: September 29, 2009
- By Marci Troutman and Steve Timpson
Strategic operating and resource plans for 2010 have begun and it is worth noting how retailers are going to engage in mobile commerce.
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