Tag: EMI

Total Results: 85

Are mobile marketing firms under threat from in-house acquisitions?

Published: January 12, 2012

With big retail brands such as Walmart, Amazon and eBay making hefty investments to take their mobile marketing development and management in-house, where does that leave service providers?

Number of free apps grows at expense of paid apps: study

Published: December 28, 2011

With an average of 88 percent of the top-ranked 250 iOS applications now free to download, ABI Research predicts it is possible all relevant iOS apps in certain categories will be free in a year.

McDonald's adds mobile advertising to mix for Big Mac promotion

Published: December 16, 2011

Fast food chain McDonald's is using mobile advertising to promote its classic Big Mac sandwiches to on-the-go consumers.

Crisp Media acquires Smart Device Media to offer premium mobile advertising services

Published: December 8, 2011

Rich media advertising firm Crisp Media has acquired Smart Device Media in a move intended to address the growing market for premium mobile advertising.

Which mobile channel will be the breakout star in 2012?

Published: December 2, 2011

Industry experts agree that the mobile Web will be the breakout mobile channel in 2012.

Target bolsters in-store, mobile sales via Halloween promotion

Published: October 25, 2011

Retail giant Target is ramping up its Halloween strategy via mobile display and audio ads that help consumers find their ideal costume either in-store or through the company’s mobile commerce-enabled site.

What is the one unexpected thing that may happen during the holidays?

Published: October 21, 2011

There is no doubt that holiday 2011 may be very different from past years, with tablets, QR codes, social and mobile, and daily deals shaking up the mobile marketing and commerce landscape.

CNN, Washington Post struggle to handle Steve Jobs mobile traffic: Keynote

Published: October 7, 2011

When technology entrepreneur and icon Steve Jobs passed away on Wednesday, Oct. 5, mobile traffic spiked as consumers turned to their devices to learn about the news. Unfortunately, some sites were not ready to deal with the surge in traffic.

Victoria’s Secret drives in-store traffic via geo-targeted mobile ads

Published: September 26, 2011

Victoria’s Secret is driving consumers in-store via geo-targeted mobile banner ads that promote the company’s new NFL gear.

Chevy pushes consumers to dealerships via mobile ads

Published: August 19, 2011

General Motors Co.’s Chevrolet is running targeted mobile banner ads to drive consumers to dealerships.