Tag: EMI

Total Results: 85

What is the current thinking on mobile commerce?

Published: August 16, 2011

By Steve Timpson

The thing that is becoming crystal clear in mobile implementation: it is not easy to do. Marketers and retailers that want an easy path to mobile will be disappointed.

IKEA rolls out iAd campaign to drive app downloads

Published: August 10, 2011

IKEA is driving consumers to download its new catalog app via an iAd campaign that leads users straight to Apple’s App Store.

Aunt Jemima mobile ads rely on video, social interaction to make impact

Published: April 25, 2011

Pinnacle’s Aunt Jemima Frozen Breakfast is showing consumers it knows how to make the perfect batch of pancakes via an in-application mobile campaign that relies on site, sound and motion to convey its message.

How to embrace mobile Web for maximum reach and sales

Published: April 8, 2011

As smartphone adoption increases steadily and HTML5 expands the possibilities of the mobile Web, savvy marketers are embracing the mobile Internet for maximum brand reach and to drive sales in more ways than one.

Facebook rolls out unified mobile Web experience

Published: April 4, 2011

Facebook has upgraded its mobile site to deliver a unified experience across all platforms – for both smartphones and feature phones.

Verizon lawsuit alleging premium SMS fraud serves as cautionary tale

Published: March 11, 2011

If the Verizon Wireless lawsuit against bad actors misusing premium SMS teaches marketers anything, it is play by the Mobile Marketing Association’s best-practice guidelines or pay the price.

What should top CMOs' mobile marketing to-do list for 2011?

Published: January 7, 2011

The holidays have come and gone, 2011 is here. So, what should be on the agenda for brands and retailers in terms of mobile marketing and commerce for the year ahead?

NYC & Co. partners with American Express for holiday campaign featuring mobile

Published: December 3, 2010

NYC & Co. has partnered with American Express to support local business and engage New Yorkers and visitors with special year-end offers Dec. 1-24.

Mobile SEM to drive Black Friday sales, making site performance optimization essential

Published: October 6, 2010

Brands and retailers need to revamp their mobile search engine marketing and optimization practices for Black Friday and Cyber Monday, and ensure that their mobile Web sites are prepared to handle the resulting spikes in traffic.

Brands should outline mobile strategy before rushing into apps: panelist

Published: September 29, 2010

NEW YORK - Many brands want to break into the mobile space via applications, but advertising agencies argue that not every marketer needs one.