Tag: EMI

Total Results: 85

Adding Facebook Like to mobile site can boost sales: Steve Madden

Published: September 28, 2010

Adding the Facebook “Like” button to a mobile commerce-enabled site could drive sales and branding of the brand or retailer’s products and services, according to industry experts.

Has mobile failed in business-to-business marketing?

Published: August 26, 2010

Aside from texting within conferences and the use of applications as repeat-business tools, what has mobile to show for its role in business-to-business marketing?

YouTube mobile play confirms HTML5 threatens apps

Published: July 9, 2010

A recent announcement from mobile video community YouTube Mobile proves that HTML5 just might mean the demise of applications.

Brands, publishers reap rewards as mobile traffic skyrockets during World Cup

Published: July 6, 2010

The biggest brands in the world are taking advantage of the huge surge in mobile traffic driven by soccer fanatics seeking coverage of the 2010 FIFA World Cup.

Coca-Cola, Capital One run interactive mobile video ads for WSJ readers

Published: June 22, 2010

Coca-Cola, Capital One and Oracle are running full-page interactive video ads to highlight their new products and campaigns via the Wall Street Journal iPad application.

Wall Street Journal monetizes mobile content via subscriptions, ads: ad:tech

Published: April 21, 2010

SAN FRANCISCO – During a presentation at ad:tech, a Wall Street Journal executive said that the publication’s monetization strategy relies on subscriptions for digital content and advertising.

Emirates airline sponsors Destination: Bollywood SMS initiatives

Published: April 5, 2010

Emirates, a major airline based in the Middle East, has launched the first Bollywood variety show to be fully produced and aired exclusively in North America—and there is a mobile component.

Snickers ties first branded mobile game to in-store marketing

Published: February 23, 2010

Mars Inc.’s Snickers is running a multichannel campaign that features a mobile game, a WAP site, banners and in-store marketing to drive consumer interest.

NFL Players to run mobile video campaign during Super Bowl

Published: February 1, 2010

During Super Bowl XLIV, NFL Players will run a multichannel campaign featuring mobile video to create awareness and interest in the NFL Players Association and its players out of uniform.

Moderati launches Xmas Romplr app for holidays

Published: December 24, 2009

Moderati, developers of the Romplr Remix platform, are letting iPhone and iPod touch users put their own spin on the holiday with the release of Xmas Romplr: Remix.