Tag: EMI

Total Results: 85

UPS, Safeco sponsoring new NPR mobile Web site

Published: December 22, 2009

Package-delivery giant UPS and insurance company Safeco Corp. are among the brands currently sponsoring National Public Radio’s new mobile Web site.

L'Oreal’s Garnier, EMI Music: mobile 20X more effective than online

Published: December 21, 2009

L'Oreal’s Garnier brand of hair and skin care products and recording-industry giant EMI Music said that mobile advertising drove 20 times the engagement levels as online ads.

Disney rolls out paid Muppets app

Published: December 18, 2009

Disney Interactive Studios has launched the latest addition to its slate of applications, The Muppets Animal Drummer for the iPhone and iPod touch.

Universal Studios taps iPhone app to enable Blu-ray interactivity

Published: November 13, 2009

Universal Studios Home Entertainment has launched iPhone and iPod touch-enabled features to enhance the upcoming Blu-ray releases of various movies.

Who says publishers aren’t making money on mobile Web?

Published: November 12, 2009

By Andy Miller

Reading the trades, one might think that no one is making money today selling ads on the mobile Web.

Latin American market ready for mobile: new 2ergo director

Published: October 1, 2009

In the company’s efforts to reach a global audience, 2ergo has hired John Orlando as managing director of the Americas.

Site clinic: Tailoring a mobile commerce site to customer needs

Published: September 29, 2009

By Marci Troutman and Steve Timpson

Strategic operating and resource plans for 2010 have begun and it is worth noting how retailers are going to engage in mobile commerce.

FreeRxReminder adds dose of mobile

Published: September 16, 2009

FreeRxReminder.com has set out to leverage the ubiquity of mobile by offering prescription medication reminders via SMS.

Automotive brands Volvo, Kia accelerate mobile initiatives

Published: September 9, 2009

Ford Motor Co.’s Volvo, Hyundai’s Kia Motors and automotive brands in general are increasingly leveraging the mobile channel despite the current economic climate.

Mobile to inevitably become mainstream ad medium: SendMe exec

Published: September 9, 2009

Despite the recession, consumers are increasingly relying on devices and mobile marketing spend continues to grow because of this.