Tag: EPA

Total Results: 41

How the biggest email marketing service providers are tackling mobile

Published: January 17, 2012

Mobile email open rates continue to skyrocket and consumers are consistently using their mobile devices as the go-to place to read their email. But with the new changes, what are email marketing vendors doing to optimize their clients' strategy for mobile?

Illinois Department of Tourism builds on mobile strategy via Android app

Published: October 17, 2011

The Illinois Department of Tourism has expanded its mobile strategy with an Android application after releasing an iPhone app two months ago.

How mobile is bridging the gap between Internet and storefront

Published: October 14, 2011

By Troy Morris

Half of the connections to the Internet are happening via mobile devices, with 20.97 million users per month searching for local information on their mobile browser alone.

3 strategies for brands to create SMS campaigns

Published: October 7, 2011

By Deepali Tamhane

The sheer size of mobile users makes a compelling argument that marketers cannot ignore. For example, there are now more than 2 billion mobile subscribers worldwide and 230 million in the U.S. alone.

AT&T digs in heels over divesting spectrum

Published: September 13, 2011

AT&T claims competition in the wireless carrier space will become more intense, not less, if its proposed merger with T-Mobile is allowed to go through.

Adfonic, IAB, AT&T: News briefs

Published: September 8, 2011

News briefs: Adfonic raises $7.5M for international expansion; IAB seeks public comments for rich media API; DOJ, AT&T ordered to discuss settlement.

WhitePages targets Android users via geofencing app

Published: July 13, 2011

WhitePages has rolled out a new Android application to let users search by neighborhood to find relevant businesses.

Prepaid marketing: Above the line, below the line or through the line?

Published: May 25, 2011

By Michal Samuels

While the shift toward prepaid is a global trend, it seems strong in the U.S. Recent financial results of U.S. carriers show an unprecedented drop in post-paid when compared to prepaid numbers.

Targeting prepaid customers on smartphones

Published: April 8, 2011

By Mihal Samuels

Last year was characterized by new prepaid customers that resulted in new post-paid customers being outnumbered.

Can Google overcome antitrust scrutiny to maintain mobile search dominance?

Published: April 7, 2011

With Microsoft pressing E.U. regulators to investigate Google for antitrust violations and rumors swirling that the U.S. government may pursue an inquiry, Google must worry about more than just innovation to maintain its dominant market position in mobile search.