Tag: ESP

Total Results: 108

Alon Brands exec: SMS database grows 150pc year-over-year

Published: May 4, 2012

NEW YORK – An Alon Brands executive at Mobile Commerce Daily’s Mcommerce Summit said that by actively promoting its SMS program, the company’s mobile database is growing at an average of 150 percent year-over-year.

ESPN exec: Mobile application promotion needs to go beyond app stores

Published: March 30, 2012

Brands and retailers have to think beyond app stores to find loyal users, according to an ESPN executive who participated in a Mobile Marketer webinar yesterday.

Webinar on March 29: 5 Keys to Building App Loyalty and Long-Term Usage

Published: February 27, 2012

Register for this free, hour-long webinar March 29 discussing the five keys to building app loyalty and long-term usage from brands that know best. Panelists from Staples, JetBlue Airways and sponsor Fiksu.

ESPN Winter X Games is first live sports program Shazam-enabled

Published: January 30, 2012

The ESPN Winter X Games will be Shazamable for the first time this year, giving viewers access to video highlights and photos from their favorite competitors, results from the competition and music from the event.

CBS drives app downloads via on-air spots

Published: January 24, 2012

Broadcast network CBS is spreading the word about its sports application by using mobile calls to action on television.

How the biggest email marketing service providers are tackling mobile

Published: January 17, 2012

Mobile email open rates continue to skyrocket and consumers are consistently using their mobile devices as the go-to place to read their email. But with the new changes, what are email marketing vendors doing to optimize their clients' strategy for mobile?

Taco Bell further cements position in mobile via QR code campaign

Published: December 28, 2011

Taco Bell is placing QR codes on its new 12-pack products as part of a 360-degree marketing campaign that includes mobile, radio, in-store signage, Web, television and social media.

Poynt, Nokia partner to expand mobile reach in India

Published: December 19, 2011

Poynt Corp. has partnered with Nokia to preload its mobile platform, timesPoynt on all Nokia Lumia 710 and Nokia Lumia 800 smartphones in India.

How do APIs affect mobile for publishers?

Published: November 8, 2011

Choosing only select data sets from an API for mobile Web sites and applications is crucial for publishers to reach the most consumers.

ESPN pushes for global recognition via Nokia app

Published: October 31, 2011

ESPN is stretching its global reach by partnering with Nokia to preload new Windows Phone devices with a central hub for sports fans.