Tag: ESPN

Total Results: 77

Taco Bell, ESPN see more than 225K QR code scans for recent mobile campaign

Published: February 21, 2013

Taco Bell and ESPN saw big success for a recent QR code-only campaign the companies ran for the Bowl Championship Series college football games.

ESPN hops on BlackBerry 10 bandwagon with mobile app

Published: January 31, 2013

ESPN has launched its ScoreCenter mobile application on the BlackBerry 10 platform as part of the company’s ongoing effort to reach consumers no matter what device they are using.

McDonald's flaunts menu items via mobile-optimized campaign

Published: January 24, 2013

McDonald’s is pushing fast food lovers to discover and try its new menu items through an interactive campaign.

ESPN exec: Mobile creative could be better

Published: November 8, 2012

NEW YORK – An ESPN executive at the ad:tech 2012 conference said that marketers are facing several challenges in the mobile space, one of which is creative.

ESPN strengthens second screen experience with iPad app

Published: September 7, 2012

ESPN is letting fans stay up-to-day during the upcoming football season with a new iPad application.

ESPN exec: Mobile application promotion needs to go beyond app stores

Published: March 30, 2012

Brands and retailers have to think beyond app stores to find loyal users, according to an ESPN executive who participated in a Mobile Marketer webinar yesterday.

Webinar on March 29: 5 Keys to Building App Loyalty and Long-Term Usage

Published: February 27, 2012

Register for this free, hour-long webinar March 29 discussing the five keys to building app loyalty and long-term usage from brands that know best. Panelists from Staples, JetBlue Airways and sponsor Fiksu.

ESPN Winter X Games is first live sports program Shazam-enabled

Published: January 30, 2012

The ESPN Winter X Games will be Shazamable for the first time this year, giving viewers access to video highlights and photos from their favorite competitors, results from the competition and music from the event.

Taco Bell further cements position in mobile via QR code campaign

Published: December 28, 2011

Taco Bell is placing QR codes on its new 12-pack products as part of a 360-degree marketing campaign that includes mobile, radio, in-store signage, Web, television and social media.

How do APIs affect mobile for publishers?

Published: November 8, 2011

Choosing only select data sets from an API for mobile Web sites and applications is crucial for publishers to reach the most consumers.