Tag: EU

Total Results: 157

Lego builds mobile presence with educational iPad app

Published: January 6, 2012

Toy manufacturer Lego is making its famous line of building blocks mobile with an application geared to helping children learn interactively.

VeeV Acai Spirit stirs up brand awareness via mobile ads

Published: December 19, 2011

Veev Acai Spirit tapped mobile ads to help drive awareness and increase sales.

What will a new deal with AT&T mean for T-Mobile?

Published: December 14, 2011

Now that the antitrust case against the proposed AT&T/T-Mobile USA deal has been postponed, the question is will AT&T seek to restructure the deal to increase its chances of approval or will it walk away and look to gain more spectrum elsewhere?

Is a failed AT&T/T-Mobile USA deal good news for handset makers?

Published: November 29, 2011

AT&T and Deutsche Telekom recently withdrew their application with the Federal Communications Commission for approval of the proposed AT&T acquisition of T-Mobile USA.

Dannon broadens ad creative with iAd campaign

Published: November 4, 2011

Dannon is using Apple's iAd to give consumers a 360-degree view of a new line of French-style yogurts.

Mobility and the art of contextual relevance

Published: October 17, 2011

By Scott Forshay

Brands must master the art of not simply marketing to people but, instead, master the art of marketing to context.

Mobile deals need relevance to be successful: CTIA panel

Published: October 14, 2011

SAN DIEGO – Although mobile deals are a great way to bring in foot traffic, marketers need to make sure they are pushing the right content to consumers instead of bombarding them with offers they are not interested in, per panelists at the CTIA Enterprise & Applications conference.

Verizon lawsuit claims FCC has gone too far with net neutrality

Published: October 4, 2011

Verizon has filed a suit challenging the Federal Communications Commission's net neutrality rules, claiming the watchdog has gone too far.

Do not dump PC experience into mobile: Hyperfactory exec

Published: September 27, 2011

NEW YORK – A Hyperfactory executive at the OMMA Mobile conference said mobile marketing must shift focus from specific phone-based small screens to the consumer’s journey across multiple screens, from tablets to kitchen appliances.

Are you abusing mobile marketing?

Published: September 27, 2011

By Clive Maclean

While we all like to focus on the more innovative applications of mobile – LBS, QR codes, augmented reality – the truth is that the bulk of mobile marketing activities have been SMS-driven.