Tag: EU

Total Results: 165

Sprint Nextel job cuts: hiccup or slippery slope?

Published: November 11, 2009

Sprint Nextel Corp. will eliminate 2,000-to-2,500 positions within the company in the fourth quarter of 2009 to reduce internal and external labor costs by at least $350 million yearly.

Eldorado hotel integrates mobile with existing email marketing initiatives

Published: November 10, 2009

The Eldorado Hotel & Casino is effectively using mobile alongside its email marketing campaigns for a more integrated approach to digital marketing.

Mobile marketers should think globally, act locally: keynote

Published: November 6, 2009

NEW YORK – Brands and marketers must tap into rapidly growing international wireless markets or risk getting left behind, according to a keynote roundtable at ad:tech New York.

Mobile ads three-to-five times more effective than online: analyst

Published: November 5, 2009

NEW YORK – Mobile advertising is three-to-five times more effective than online advertising, according to an ad:tech panelist.

Chicago’s Field Museum mobile campaign sees 7,000 interactions

Published: November 4, 2009

Chicago’s Field Museum used mobile to transform its traditional marketing efforts to promote its Real Pirates exhibit.

Federal Communications Commission issues draft rules on net neutrality

Published: October 23, 2009

Given the potentially huge consequences of having the open Internet diminished through inaction, the time is now to move forward with consideration of rules of the road, says the FCC's boss.

T-Mobile faces lawsuits stemming from lost Sidekick data

Published: October 16, 2009

Two separate class-action lawsuits were filed against T-Mobile USA Inc. alleging that the carrier duped its Sidekick customers into believing that their data was completely secure.

Carrier responds to net neutrality issue

Published: September 29, 2009

By Johanna Johansson

I particularly reflected your comments on the inertia that is due to carriers’ slow response to the market in terms of enabling the market.

Why net neutrality is a must for mobile marketing’s future

Published: September 28, 2009

To let Internet service providers and wireless carriers tamper with the DNA of the Web – an open architecture with no barriers to entry – is to endanger the growth of mobile marketing and commerce.

Mobya launches multiple apps to keep users connected

Published: September 11, 2009

Mobya has launched RateMe, a new iPhone application, letting users rate photos and have their own pictures rated by people around the world.