Tag: Electronic Arts

Total Results: 9

EA exec: Mobile gaming driving revenue like never before

Published: June 10, 2010

NEW YORK – An EA executive said that mobile gaming accounts for more than 50 percent of all revenue generated from mobile applications during her keynote at the Mobile Marketing Forum.

AdMob launches mobile video ad unit for iPhone

Published: November 18, 2009

Mobile ad network AdMob, which was recently acquired by Google Inc., has launched an interactive video ad unit for Apple's iPhone.

EA Sports iPhone app swings golfers to mobile

Published: October 6, 2009

Electronic Arts has launched a new iPhone application, Tee Shot Live, an interactive tool for real-life golfers.

Del Monte Foods should add mobile to marketing mix: IAB MIXX panel

Published: September 22, 2009

NEW YORK - Del Monte Foods has experimented with mobile in the past but has not allocated significant marketing dollars to it. IAB MIXX panelists did their best to sway the food giant to do so.

Brands turn to in-game mobile advertising to speak to consumers

Published: June 1, 2009

In-application advertising has to be working if top-notch brands like Paramount's Star Trek, Nestle's Lean Pockets, the U.S. Navy, Nikon, Kia, Sprint and Yahoo are relying on it.

EA Mobile launches next of several iPhone games

Published: September 9, 2008

Electronic Arts Inc.'s EA Mobile has announced that Spore Origins will be available later this month, the next of a series of mobile games the company will release for the iPhone and iPod touch.

Handango, EA sign global mobile game distribution deal

Published: August 14, 2008

Smartphone content provider Handango Inc. has signed a mobile game distribution deal with Electronic Arts to expand its content offerings.

Sophisticated handsets, more bandwidth are winning combo for mobile gaming

Published: January 24, 2008

Expect nothing radically different for the mobile gaming market in 2008, according to Eberhard Schoneburg, chairman/CEO of Artificial Life Inc., a Hong Kong-based mobile broadband technology and games provider.

EA Mobile launches classic game titles for the holidays

Published: December 20, 2007

Eyeing holiday sales, EA Mobile is launching two mobile adaptations of classic titles for sports and board game fans and one for music enthusiasts.