Tag: Elisa

Total Results: 5

Why QR codes and mobile apps fail: Published: July 15, 2011; By Lauren DeLisa Coleman
Too often brands and marketers are quietly chanting troubling, false mantras targeted at two particularly powerful elements from the mobile marketing tool chest.
What�s next in youth demo convergence with mobile?: Published: June 23, 2011; By Lauren DeLisa Coleman
How is youth forming community around mobile? If you are a marketer or advertising guru on the bleeding edge, you are beginning to ask this question more and more.
Reaching the edgy mobile influencer of color: Published: April 12, 2011; By Lauren DeLisa Coleman
Behavior and segmentation are two vitally important words when it comes to executing a highly effective mobile marketing campaign.
Ignoring the potential of minorities in mobile?: Published: March 17, 2011; By Lauren DeLisa Coleman
Far too many marketers err in stating that they are too inundated with meeting the challenges of using mobile to apply any deeper racial demographic behavior to the new platform.
Fox Mobile adds vertical paid search to Jamba, Jamster: Published: February 26, 2009; Fox Mobile Distribution's consumer brand content sites Jamba and Jamster have deployed the MCN's allwords vertical paid search programs across multiple markets worldwide.