Tag: Elizabeth Joy Zalman

Total Results: 6

Mobile paid content is coming – can we stop it?

Published: March 25, 2011

By Elizabeth Joy Zalman

The true threat is that a subscription-based model does represent a cataclysmic shift for the industry.

Is ad targeting the solution? No

Published: January 21, 2011

By Elizabeth Joy Zalman

Mark Wright of Adenyo on Jan. 14 responded to a column I wrote Nov. 3, misconstruing the original intent of the article, but raising some intriguing points surrounding the future of mobile display advertising.

Why brand applications are ads

Published: November 30, 2010

By Elizabeth Joy Zalman

The truth of the matter is that applications are ads, plain and simple. But how do brands measure advertising's influence on consumer behavior?

Why I think 2011 won’t be the Year of Mobile

Published: November 3, 2010

By Elizabeth Joy Zalman

Catchy title, eh? Now that I have your attention, let me tell explain why 2011 is not looking so bright. And then let me explain how the industry can prove me wrong.

Why view-through is a key component of campaign ROI

Published: September 17, 2010

By Elizabeth Joy Zalman

Can you remember the last time you filled out the order form in the middle of a catalog, mailed it in and awaited your package? Me neither.

Why click-through rates don’t make sense in mobile

Published: August 11, 2010

By Elizabeth Joy Zalman

As I survey the incredible talent in the mobile space, I am dismayed that the industry continues to use clicks as a proxy for any indication of performance.