Tag: Elle

Total Results: 143

Apple cries “foul” over voice-activated search on Galaxy Nexus

Published: February 14, 2012

Apple continues to go after Samsung on the legal front and is now alleging that the South Korean handset manufacturer violated four patents in its new Galaxy Nexus, the first smartphone using Android’s Ice Cream Sandwich operating system.

Confessions of a Kindle Fire-aholic

Published: January 26, 2012

My husband bought me a Kindle Fire and I have to say that there are several reasons why you cannot go wrong with this device.

Ralph Lauren: Mobile bridges online commerce with in-store experiences

Published: January 18, 2012

NEW YORK – Ralph Lauren has used mobile as a way to bridge online commerce with in-store experiences, allowing the luxury brand to pave the way with today's modern and affluent consumers, according to a company executive at the NRF 101st Annual Convention & Expo.

How the biggest email marketing service providers are tackling mobile

Published: January 17, 2012

Mobile email open rates continue to skyrocket and consumers are consistently using their mobile devices as the go-to place to read their email. But with the new changes, what are email marketing vendors doing to optimize their clients' strategy for mobile?

5 reasons why we have reached the mobile marketing tipping point

Published: December 27, 2011

By Amielle Lake

While brand adoption may not have been as rapid as the industry might have earlier predicted, warp speed growth is definitely in store.

What do recent legal losses mean for Apple?

Published: December 12, 2011

Apple lost ground last week on the intellectual property front with courts in two countries finding against the technology giant.

EShave taps QR codes to make static ad campaign interactive

Published: December 5, 2011

Men’s shaving product company eShave is using QR codes in a new advertising campaign to make it easy for shoppers to create their own customized shaving set.

What are the marketing opportunities with Facebook Mobile?

Published: November 23, 2011

There are some exciting opportunities for brands and marketers that want to target mobile consumers on Facebook, the company revealed in an exclusive interview with Mobile Marketer.

Ad:tech attendees claim mobile taking up more of brands' marketing budgets

Published: November 14, 2011

NEW YORK – Attendees at ad:tech agreed that unlike past years, brands and marketers have finally embraced mobile and are continually adding it to their marketing mix.

Giselle Tsirulnik promoted to deputy managing editor

Published: November 1, 2011

Giselle Tsirulnik has been promoted to deputy managing editor on Mobile Marketer and Mobile Commerce Daily, the two leading publications covering mobile marketing and mobile commerce, respectively.