Tag: Engauge

Total Results: 7

What is holding some marketers back from mobile?

Published: March 9, 2011

By Jeff Hilimire

Mobile ad spending nationwide may grow by 80 percent this year and reach $1 billion, but $1 billion is an imperceptible dent in the total global ad spending of nearly $450 billion.

Attention, marketers: Please don’t ruin mobile!

Published: May 3, 2010

By Jeff Hilimire

Your boss wants you to do it. Her boss wants you to do it. Heck, even your competitors are starting to do it. You want to reach customers on their mobile phone. Please don’t!

Why mobile check-in apps may be the future of location-based marketing

Published: March 3, 2010

By Jeff Hilimire

Check-in applications are ushering a new way for marketers to find a relevant place to interact with consumers on their mobile devices.

How mobile marketers can tap into the new penny-pinching behavior

Published: May 12, 2009

By Raghu Kakarala

As consumers look for ways to reduce their phone bills, smart marketers can tap into the next logical extension of this penny-pinching behavior.

Why BlackBerry App World offers a better profit opportunity

Published: April 7, 2009

By Raj Choudhury

Mobile application developers have yet another opportunity to be first to market again with the launch last week of Research In Motion's BlackBerry App World store at the CTIA Wireless show.

Why proximity-based apps are relevant for customer pull

Published: February 24, 2009

By Raj Choudhury

Proximity-based applications are spreading. For some time now, fans of social networks have been loading apps to their phones that broadcast their location and messages to friends.

Embrace the marketing opportunity for local phone apps

Published: January 20, 2009

By Raj Choudhury

As users customize their Web-enabled phones with free or inexpensive software, brands will be able to meaningfully follow their target consumers no matter where they are.