Tag: Engauge Digital

Total Results: 4

How mobile marketers can tap into the new penny-pinching behavior: Published: May 12, 2009; By Raghu Kakarala
As consumers look for ways to reduce their phone bills, smart marketers can tap into the next logical extension of this penny-pinching behavior.
Why BlackBerry App World offers a better profit opportunity: Published: April 7, 2009; By Raj Choudhury
Mobile application developers have yet another opportunity to be first to market again with the launch last week of Research In Motion's BlackBerry App World store at the CTIA Wireless show.
Why proximity-based apps are relevant for customer pull: Published: February 24, 2009; By Raj Choudhury
Proximity-based applications are spreading. For some time now, fans of social networks have been loading apps to their phones that broadcast their location and messages to friends.
Embrace the marketing opportunity for local phone apps: Published: January 20, 2009; By Raj Choudhury
As users customize their Web-enabled phones with free or inexpensive software, brands will be able to meaningfully follow their target consumers no matter where they are.