Tag: Entertainment

Total Results: 116

Mobile ad campaigns focused on app downloads increased 33pc in October: Millennial Media

Published: December 8, 2011

Campaigns that directed consumers to an app download page as opposed to a Web site or landing page increased 33 percent month-over-month, according to Millennial Media’s SMART report for October.

What is next for mobile adult entertainment?

Published: September 8, 2011

By Julia Dimambro

Having been 100 percent focused on one specific area of mobile entertainment for the last eight years, what do we think are going to be the hot areas to watch in the next few years?

Ripley Entertainment debuts first mobile app

Published: August 3, 2011

Ripley Entertainment, most famous for the Ripley’s Believe It or Not! museums and products, is tapping into mobile with an iPhone application that lets users pretend that they are swallowing swords.

Tablets are a lifestyle device: Meredith exec

Published: July 25, 2011

NEW YORK – A Meredith executive at the NYC Mobile Forum last week said that company research found that women are most likely to use tablets at home and the device works well with its overall content and brand.

Shazam, Spike TV team up for interactive mobile campaign

Published: June 14, 2011

Cable television network Spike TV partnered with Shazam for the fifth annual Guys Choice Awards to engage mobile viewers with exclusive behind-the-scenes content.

Entertainment Weekly, GetGlue reward readers with free movie tickets via mobile promotion

Published: June 2, 2011

Entertainment Weekly and GetGlue are letting movie buffs check-in to the publication’s featured films section via their smartphone for a chance to win one of five pairs of movie tickets awarded daily.

WWE encourages app downloads at WrestleMania event

Published: April 7, 2011

World Wrestling Entertainment announced its new mobile application last week at WrestleMania. Since then, the application has reached No. 37 Top Overall and No. 61 Top Grossing app in the App Store.

Little value in delivering mobile-only content: CTIA panelist

Published: March 25, 2011

ORLANDO, FL – An HTC executive on a Mobile Entertainment Forum panel at CTIA Wireless 2011 said that it is all about multiscreen delivery and there is little value in delivering mobile-only content.

Entertainment Weekly new mobile offering plays with social check-in

Published: March 9, 2011

Time Inc.’s Entertainment Weekly is rolling out a series of mobile rewards for its loyal readers who check-in to items featured on the publications Must List.

Starz Entertainment taps mobile bar codes for upcoming campaigns

Published: February 7, 2011

Starz Entertainment is implementing mobile bar codes in its print and outdoor advertising campaigns as part of an initiative to reach consumers with special offers and exclusives.