Tag: Epsilon

Total Results: 6

How the biggest email marketing service providers are tackling mobile

Published: January 17, 2012

Mobile email open rates continue to skyrocket and consumers are consistently using their mobile devices as the go-to place to read their email. But with the new changes, what are email marketing vendors doing to optimize their clients' strategy for mobile?

Kellogg supports mobile strategy with CRM initiative

Published: August 24, 2011

Kellogg Co. is bolstering its mobile strategy with a new CRM initiative that will enable the company to analyze customer behavior, execute personalized mobile campaigns and drive consumer engagement.

New Epsilon exec stresses nexus between mobile and social media

Published: November 9, 2010

Epsilon, the nation’s leading email marketing and interactive services firm, has beefed up its mobile and social media team with the appointment of former Bello executive Laurie Wallace.

SMS is dominant mobile marketing vehicle: Epsilon exec

Published: September 9, 2010

SMS will remain the dominant marketing channel in mobile even as more advanced technologies crowd the space, according to an Epsilon executive.

Email marketing titan Epsilon enters mobile

Published: August 3, 2010

When the nation’s largest email marketing and interactive services firm Epsilon enters mobile it makes a case for the medium’s importance and potential for growth.

U.S. No. 1 direct marketing agency Epsilon adds mobile capabilities

Published: October 9, 2009

Epsilon, the largest direct marketing agency nationwide, is providing its clients with opt-in mobile marketing services through a partnership with Air2Web.