Tag: Eric Bader

Total Results: 5

Mobile is not about devices, carriers or subscriptions: Brand In Hand exec: Published: September 18, 2009; NEW YORK� In order to promote their products, brands need to look at several different mobile ad units�running the spectrum from SMS to rich media.
Mobile outperforming online in multichannel campaigns: CTIA panel: Published: April 2, 2009; LAS VEGAS -- Mobile campaigns are consistently outperforming online and other channels, according to a panel at the CTIA Wireless 2009: Mobile Life conference.
Relevance is key to mobile advertising: ThinkMobile panelist: Published: March 19, 2009; NEW YORK - What are the elements of an effective mobile campaign? What should brands be doing to expand their reach into the mobile channel?
Mobile marketing is about conversion, says IAB panelist: Published: July 22, 2008; NEW YORK -- Case studies from Procter & Gamble, Johnson & Johnson, Cover Girl, WeatherBug and BlackBerry were trotted out yesterday at the first IAB Mobile event to make the case for mobile.
A Q&A with the new leader at P&G's mobile agency: Published: February 5, 2008; MediaVest Digital Connections executive Eric Bader was named president and managing director of Brand in Hand Inc., a mobile marketing agency with Procter & Gamble Co. as a key client.