Tag: Eric Eller

Total Results: 6

How to monetize mobile inventory: ThinkMobile panelists: Published: March 19, 2009; NEW YORK - As mobile has proved to be a unique channel, the dedicated mobile ad networks need to keep differentiating themselves.
Fashion brand Stella McCartney enters mobile with holiday campaign: Published: December 16, 2008; Fashion label Stella McCartney, a joint venture with Gucci Group N.V., tapped mobile ad network Millennial Media to develop and launch a mobile marketing campaign for the holidays and beyond.
Millennial Media enhances brand impact study services: Published: November 5, 2008; Millennial Media, a mobile advertising networks company, has released an enhanced version of its suite of brand-impact survey targeting tools.
Millenial Media, RipCode partner for video ad-serving platform: Published: August 5, 2008; Mobile video service provider RipCode Inc., and mobile ad network Millennial Media Inc. partnered to provide advertisers and content publishers an integrated video ad-serving service.
Millennial Media adopts Bango Analytics: Published: July 29, 2008; Mobile ad network Millennial Media has integrated Bango's mobile analytics into its Decktrade marketplace platform.
Millennial Media, Action Engine partner on downloadable app ads: Published: July 9, 2008; Mobile ad network Millennial Media Inc. has struck a deal with Action Engine to integrate mobile advertising into downloadable applications.