Tag: Eric Harber

Total Results: 23

Apple’s losses are Google’s gains in mobile advertising

Published: December 14, 2011

Apple iAd is not the only game in town when it comes to mobile advertising, a fact that marketers are increasingly aware of.

American Cancer Society promotes Relay for Life events via SMS

Published: December 9, 2011

The American Cancer Society is helping 5,000 Relay for Life events communicate and manage their fundraising efforts via a SMS program.

Webinar on Dec. 7: Mobile Outlook 2012: Up, Down or Flat?

Published: November 9, 2011

Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Wednesday, Dec. 7: “Mobile Outlook 2012: Up, Down or Flat?” Panelists include execs from Yamaha Corporation of America, Deloitte, NBC, AKQA and Hipcricket.

Exploring the hyperlocal opportunity for superior customer engagement

Published: January 31, 2011

By Eric Harber

Among the fastest growing mobile trends this year, hyperlocal advertising and marketing has the potential for businesses to engage with customers at the optimum time and place.

Costco exec: Mobile cannot be left untouched

Published: December 10, 2010

A Costco executive said that a multichannel mobile strategy bridges online and warehouse shopping.

Webinar on Dec. 9: Mobile Marketing in 2011: How High is High?

Published: November 11, 2010

Register to hear experts discuss in a free webinar Dec. 9 at 2 p.m. ET the mobile marketing opportunities and challenges that marketers face next year. Execs from Costco, USA Today, Doner, eMarketer and sponsor Hipcricket will offer key tips and best practice.

Bell Trans aims to drive revenue via local mobile offers

Published: July 30, 2010

Las Vegas limo service Bell Trans is using mobile to drive revenue via loyalty programs that engage consumers with local offers.

Mobile ad companies ramp up platforms to compete with Google, Apple iAd

Published: June 4, 2010

Mobile companies from mobile marketing specialists to mobile ad networks are enhancing their offerings in a bid to compete with giants Google and Apple.

HBO taps SMS to build database during Mayweather-Marquez fight

Published: May 7, 2010

HBO used SMS to drive awareness and pay-per-view purchases of a recent Mayweather-Marquez boxing match and to generate opt-ins for its own mobile VIP club.

Belle Tire SMS campaign sees 55 percent opt-in

Published: April 29, 2010

Retailer Belle Tire saw a 55 percent opt-in rate for its Mobile Advantage club after offering consumers $20 off its products for participating.