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Tag: Eric Harber


Total Results: 12

   Displaying: 1 - 10

Macy’s, Domino’s, Unilever’s Dove case studies at Mobile Marketing Day
Published: March 5, 2010
NEW YORK – A panel at Mobile Marketing Day, hosted by Mobile Marketer and the DMA, featured mobile marketing case studies from Macy’s, Domino’s and Unilever’s Dove Hair Care.
Direct marketers must embrace mobile marketing: panelist
Published: March 5, 2010
NEW YORK - As more consumers use their smartphones for communication, social networking and shopping, companies must optimize their Web site for mobile.
HP exec: brands’ mobile spend will be up in 2010
Published: December 3, 2009
After a difficult 2009, brands will increase their mobile spend in 2010, according to a Hewlett-Packard executive.
HipCricket rolls out fully trackable SMS mobile coupons
Published: October 1, 2009
Mobile marketing firm HipCricket has introduced an SMS mobile coupon service targeted toward retailers and quick-service restaurants.
How to monetize SMS alerts
Published: September 16, 2009
By Eric Harber

If you can create a feed for it, you can turn it into a mobile alert. They are personal, customizable, broad-reaching and measurable – everything a marketer could ask for.

Obama administration can use mobile to shape healthcare debate
Published: August 21, 2009
The Obama administration used traditional marketing channels to propell Barack Obama to the American presidency. But it is mobile that brought the candidate closer to the people.
Why back-to-school marketing should include mobile
Published: August 12, 2009
Retail giant Kmart's multichannel back-to-school campaign is lacking one aspect: mobile. Why wouldn't the superstore communicate with its customers in the way that they talk to one another?
Days Inn finds SMS is key to CRM strategy
Published: July 10, 2009
NEW YORK -- A senior executive from the Wyndham hotel chain revealed the mobile commerce test strategy for its Days Inn brand, using mobile for customer relationship management and to increase revenue.
New, classic media can be greater than sum of its parts
Published: April 28, 2009
By Eric Harber

New media, when used in tandem with classic media, can create something much greater than the sum of its parts.

Per-message carrier fees killing SMS marketing: CTIA panel
Published: April 1, 2009
LAS VEGAS - The per-message fees that carriers charge mobile marketers are killing the business model for SMS and MMS-based marketing.
come see us at CTIA Booth 1015