Tag: Eric Harber
Total Results: 12
Displaying: 1 - 10- Macy’s, Domino’s, Unilever’s Dove case studies at Mobile Marketing Day
- Published: March 5, 2010
- NEW YORK – A panel at Mobile Marketing Day, hosted by Mobile Marketer and the DMA, featured mobile marketing case studies from Macy’s, Domino’s and Unilever’s Dove Hair Care.
- Direct marketers must embrace mobile marketing: panelist
- Published: March 5, 2010
- NEW YORK - As more consumers use their smartphones for communication, social networking and shopping, companies must optimize their Web site for mobile.
- HP exec: brands’ mobile spend will be up in 2010
- Published: December 3, 2009
- After a difficult 2009, brands will increase their mobile spend in 2010, according to a Hewlett-Packard executive.
- HipCricket rolls out fully trackable SMS mobile coupons
- Published: October 1, 2009
- Mobile marketing firm HipCricket has introduced an SMS mobile coupon service targeted toward retailers and quick-service restaurants.
- How to monetize SMS alerts
- Published: September 16, 2009
- By Eric Harber
If you can create a feed for it, you can turn it into a mobile alert. They are personal, customizable, broad-reaching and measurable – everything a marketer could ask for.
- Obama administration can use mobile to shape healthcare debate
- Published: August 21, 2009
- The Obama administration used traditional marketing channels to propell Barack Obama to the American presidency. But it is mobile that brought the candidate closer to the people.
- Why back-to-school marketing should include mobile
- Published: August 12, 2009
- Retail giant Kmart's multichannel back-to-school campaign is lacking one aspect: mobile. Why wouldn't the superstore communicate with its customers in the way that they talk to one another?
- Days Inn finds SMS is key to CRM strategy
- Published: July 10, 2009
- NEW YORK -- A senior executive from the Wyndham hotel chain revealed the mobile commerce test strategy for its Days Inn brand, using mobile for customer relationship management and to increase revenue.
- New, classic media can be greater than sum of its parts
- Published: April 28, 2009
- By Eric Harber
New media, when used in tandem with classic media, can create something much greater than the sum of its parts.
- Per-message carrier fees killing SMS marketing: CTIA panel
- Published: April 1, 2009
- LAS VEGAS - The per-message fees that carriers charge mobile marketers are killing the business model for SMS and MMS-based marketing.
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