Tag: Eric Harber

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Days Inn finds SMS is key to CRM strategy: Published: July 10, 2009; NEW YORK -- A senior executive from the Wyndham hotel chain revealed the mobile commerce test strategy for its Days Inn brand, using mobile for customer relationship management and to increase revenue.
New, classic media can be greater than sum of its parts: Published: April 28, 2009; By Eric Harber
New media, when used in tandem with classic media, can create something much greater than the sum of its parts.
Per-message carrier fees killing SMS marketing: CTIA panel: Published: April 1, 2009; LAS VEGAS - The per-message fees that carriers charge mobile marketers are killing the business model for SMS and MMS-based marketing.
Cold Stone Creamery issues mobile call-to-action via radio: Published: March 12, 2009; A Cold Stone Creamery ice cream shop in Roanoke, VA, launched a mobile campaign with a call-to-action broadcast on a local radio station. It's proof that mobile works for franchisees.
Brands increasing mobile spend despite economy: Mobile Marketing Day panel: Published: February 27, 2009; NEW YORK -- Mobile marketing is no longer a year away -- it's here and now and being practiced by Fortune 500 companies as well as midsize businesses looking to reach consumers on the go.