Tag: Eric Holmen

Total Results: 15

Mobile marketers looking forward to ad:tech New York

Published: November 2, 2009

Ad:tech New York is coming to town to provide brands, agencies and others in the industry a forum to exchange ideas, experiences, new practices, emerging models and expert opinion.

Dare we say the ‘R’ word? Recovery, of course

Published: September 21, 2009

By Eric Holmen

Recovery marketing is going to be just as important to retailers as how they weathered the recession. The latter is about survival, but the former is about jump-starting prosperity.

Seven tips for brands trying mobile this holiday season: SmartReply

Published: September 10, 2009

Mobile marketing's acceptance has increased and this upcoming holiday season retailers and consumers will generate and encounter more mobile initiatives than ever before.

Mobile strategies for a post-recession world

Published: July 15, 2009

By Eric Holmen

I am not going to write that the economy has turned the corner and it is time to start doing the business of recovery. I do think, however, that it is time to start planning for a post-recession world.

Sears, Days Inn offer do's and don'ts of mobile commerce

Published: July 13, 2009

NEW YORK - Sears would have gone with a different product mix when it first launched it mobile site. And Days Inn would not have launched its mobile campaign before the mobile site was up.

Add mobile component to catalogs, DRTV, ecommerce: panel

Published: July 10, 2009

NEW YORK - Mobile's biggest advantage is that it gives legs to other channels such as catalog, retail store, direct response television and ecommerce, according to a panel at Mobile Commerce Spotlight.

SmartReply acquires mSnap to expand SMS advertising

Published: March 24, 2009

SmartReply Inc. has acquired mSnap Inc., a United States-based SMS mobile advertising network, in a play to increase reach and scalability.

Mobile new face of direct marketing: Mobile Marketing Day panel

Published: February 27, 2009

NEW YORK -- Mobile is the new face of direct marketing, according to the "Mobile Marketing: Is it Direct?" panel at the Direct Marketing Association's Mobile Marketing Day in New York.

Using mobile to improve healthcare marketing

Published: February 2, 2009

By Eric Holmen

While SMS is the latest technology to improve society's health behavior, mobile is also allowing healthcare professionals to reach people on a massive scale at significantly lower marketing costs.

7 deadliest sins of mobile marketing

Published: December 19, 2008

By Eric Holmen

As we approach 2009, there seems to be a media and CMO frenzy over everything related to mobile marketing and with it, conflicting reports and opinions.