Tag: Eric Holmen
Total Results: 4
- The coupon’s new era: Coming to a mobile phone near you
- Published: October 17, 2008
- By Eric Holmen
At any one time, there are a number of overseas trends that will be touted as the next big thing in the United States, yet stubbornly never achieve the anticipated explosion of popularity.
- Mobile is bright spot in advertising slowdown
- Published: August 26, 2008
- By Eric Holmen
It is said that advertising spending is like the proverbial canary in the economic coal mine – when the national ad spend goes down, it is time to worry about the prospects of the economy as a whole.
- Texting4Health: Mobile’s role in healthcare
- Published: July 21, 2008
- By Eric Holmen
Isn’t it time we put mobile to a higher purpose? Some agencies and companies are using mobile to improve emergency medical care, advance local health initiatives and affect behavioral change.
- More mobile marketing regulation may not benefit consumers
- Published: June 27, 2008
- By Eric Holmen
Earlier last month, the Center for Digital Democracy and the U.S. Public Interest Research Group filed a complaint with the FTC, calling for more stringent regulation of the mobile marketing industry.
