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Tag: Eric J. Hansen


Total Results: 2

How to optimize mobile marketing efforts with targeting
Published: December 7, 2010
By Eric J. Hansen

It sounds obvious: optimize for the right audience to achieve your online marketing goals. But many marketers do not – for several reasons.

SiteSpect debuts mobile content testing, optimization service
Published: April 24, 2008
SiteSpect Inc. has launched a new mobile Web optimization functionality within its multivariate and A/B testing offering.