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Tag: Eric Litman


Total Results: 7

Capital One runs ads within New York Media’s MenuPages.com app
Published: February 23, 2010
Financial services giant Capital One Financial Corp. is running ads targeting foodies within the new MenuPages.com application for the iPhone and GPS-enabled iPod touch.
Apps hot right now, but mobile Web will win: digiday panelist
Published: September 18, 2009
NEW YORK - Will applications finally monetize mobile media and marketing from the years of hype, big promises and frustrating potential?
Dockers shake ad yields 42-second average engagement: IAB Keynote
Published: July 14, 2009
NEW YORK -- Apparel brand Dockers recently "shook" up the industry by releasing an ad choreographed to leverage the power of mobile advertising to go far beyond SMS and banners.
Medialets gets $4 million Series A financing
Published: May 12, 2009
Medialets, an analytics and ad technology platform for mobile applications, has closed a $4 million Series A financing round.
Leverage partner’s expertise to navigate mobile ecosystem: Mobile Marketer/DMA panel
Published: April 29, 2009
NEW YORK - Fragmentation of media makes life difficult for media planners and buyers -- on top of the growing number of publisher sites, here comes mobile with its own ecosystem and quirks.
Levi's Dockers brand launches first motion-sensitive ad for iPhone
Published: March 13, 2009
Dockers San Francisco has created the first interactive "shakable" mobile advertisement within a custom-built ad network of iPhone applications.
More off-deck sites monetizing mobile content: digiday panel
Published: March 13, 2009
NEW YORK - Paralleling the growth of the Internet, more off-deck mobile sites are monetizing content as subscribers migrate off carriers' portals, per a panel at yesterday's digiday: Mobile conference.
come see us at CTIA Booth 1015