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Tag: Eric Litman


Total Results: 20

   Displaying: 1 - 10

Rich media ads on iPad outperforming iOS, Android devices
Published: June 7, 2011
Rich banners and rich interstitials on the iPad are outperforming similar units on iOS and Android devices, according to a new in-application mobile rich media ad report from Medialets.
Mobile key engine to bolster in-store traffic: panelist
Published: May 13, 2011
NEW YORK - Mobile is not only effective as a transaction platform itself, but also as a traffic driver to retail stores and online, per panelists at the Mcommerce Summit: State of Mobile Commerce 2011 conference.
Will running Android apps be enough to help BlackBerry PlayBook compete?
Published: March 28, 2011
Research In Motion’s plans to expand the application ecosystem for the BlackBerry PlayBook by having the tablet support Android apps makes the device a more compelling canvas for advertisers. However, doubts about the PlayBook’s competitiveness linger.
IPad 2 cements Apple tablet market share dominance
Published: March 3, 2011
Forced to respond to increasing competition on various fronts, Apple Inc. made a splash by introducing the iPad 2, iOS 4.3 and its partnership with Random House Inc. for ebook distribution.
News Corp. paid and ad-supported monetization mix foreshadows mobile media future
Published: February 4, 2011
News Corp.’s iPad app for The Daily launched with campaigns from brands such as HBO, Land Rover, Macy’s, Paramount and Pepsi. However, its long-term success will not only depend on ads served, but also the number of paid subscribers it can attract.
Estee Lauder, Tiffany & Co., Macy’s ads prove iPad is canvas for engagement
Published: November 12, 2010
Top-notch brands such as Estee Lauder, Tiffany & Co., FedEx, Macy’s and Nestle are finding that the iPad is changing the print advertising landscape, allowing for more engaging and interactive experiences.
Consider brand objective before setting mobile holiday strategy: Mobile Marketing Summit
Published: September 3, 2010
NEW YORK - More consumers will engage with mobile advertisements, Web sites, applications and mobile search functionality this holiday season, according to panelists.
Mobile applications are necessary for nonprofits: panelists
Published: August 27, 2010
NEW YORK - While most nonprofits do not have a mobile application, the channel's use can encourage donations and strengthen loyalty with donors.
Marriott breaks iPad campaign on Slate
Published: August 20, 2010
Marriott is targeting Slate magazine’s audience of iPad users with an in-application advertising campaign.
Medialets lands $6M Series B financing round
Published: August 11, 2010
Medialets, a cross-platform rich media mobile advertising provider, has closed a $6 million Series B financing round led by investor Foundry Group.