Tag: Eric Litman

Total Results: 20

Rich media ads on iPad outperforming iOS, Android devices

Published: June 7, 2011

Rich banners and rich interstitials on the iPad are outperforming similar units on iOS and Android devices, according to a new in-application mobile rich media ad report from Medialets.

Mobile key engine to bolster in-store traffic: panelist

Published: May 13, 2011

NEW YORK - Mobile is not only effective as a transaction platform itself, but also as a traffic driver to retail stores and online, per panelists at the Mcommerce Summit: State of Mobile Commerce 2011 conference.

Will running Android apps be enough to help BlackBerry PlayBook compete?

Published: March 28, 2011

Research In Motion’s plans to expand the application ecosystem for the BlackBerry PlayBook by having the tablet support Android apps makes the device a more compelling canvas for advertisers. However, doubts about the PlayBook’s competitiveness linger.

IPad 2 cements Apple tablet market share dominance

Published: March 3, 2011

Forced to respond to increasing competition on various fronts, Apple Inc. made a splash by introducing the iPad 2, iOS 4.3 and its partnership with Random House Inc. for ebook distribution.

News Corp. paid and ad-supported monetization mix foreshadows mobile media future

Published: February 4, 2011

News Corp.’s iPad app for The Daily launched with campaigns from brands such as HBO, Land Rover, Macy’s, Paramount and Pepsi. However, its long-term success will not only depend on ads served, but also the number of paid subscribers it can attract.

Estee Lauder, Tiffany & Co., Macy’s ads prove iPad is canvas for engagement

Published: November 12, 2010

Top-notch brands such as Estee Lauder, Tiffany & Co., FedEx, Macy’s and Nestle are finding that the iPad is changing the print advertising landscape, allowing for more engaging and interactive experiences.

Consider brand objective before setting mobile holiday strategy: Mobile Marketing Summit

Published: September 3, 2010

NEW YORK - More consumers will engage with mobile advertisements, Web sites, applications and mobile search functionality this holiday season, according to panelists.

Mobile applications are necessary for nonprofits: panelists

Published: August 27, 2010

NEW YORK - While most nonprofits do not have a mobile application, the channel's use can encourage donations and strengthen loyalty with donors.

Marriott breaks iPad campaign on Slate

Published: August 20, 2010

Marriott is targeting Slate magazine’s audience of iPad users with an in-application advertising campaign.

Medialets lands $6M Series B financing round

Published: August 11, 2010

Medialets, a cross-platform rich media mobile advertising provider, has closed a $6 million Series B financing round led by investor Foundry Group.