Tag: Eric Litman

Total Results: 7

Capital One runs ads within New York Media�s MenuPages.com app

Published: February 23, 2010

Financial services giant Capital One Financial Corp. is running ads targeting foodies within the new MenuPages.com application for the iPhone and GPS-enabled iPod touch.

Apps hot right now, but mobile Web will win: digiday panelist

Published: September 18, 2009

NEW YORK - Will applications finally monetize mobile media and marketing from the years of hype, big promises and frustrating potential?

Dockers shake ad yields 42-second average engagement: IAB Keynote

Published: July 14, 2009

NEW YORK -- Apparel brand Dockers recently "shook" up the industry by releasing an ad choreographed to leverage the power of mobile advertising to go far beyond SMS and banners.

Medialets gets $4 million Series A financing

Published: May 12, 2009

Medialets, an analytics and ad technology platform for mobile applications, has closed a $4 million Series A financing round.

Leverage partner�s expertise to navigate mobile ecosystem: Mobile Marketer/DMA panel

Published: April 29, 2009

NEW YORK - Fragmentation of media makes life difficult for media planners and buyers -- on top of the growing number of publisher sites, here comes mobile with its own ecosystem and quirks.

Levi's Dockers brand launches first motion-sensitive ad for iPhone

Published: March 13, 2009

Dockers San Francisco has created the first interactive "shakable" mobile advertisement within a custom-built ad network of iPhone applications.

More off-deck sites monetizing mobile content: digiday panel

Published: March 13, 2009

NEW YORK - Paralleling the growth of the Internet, more off-deck mobile sites are monetizing content as subscribers migrate off carriers' portals, per a panel at yesterday's digiday: Mobile conference.