Tag: Eric Litman

Total Results: 23

Mobile applications are necessary for nonprofits: panelists

Published: August 27, 2010

NEW YORK - While most nonprofits do not have a mobile application, the channel's use can encourage donations and strengthen loyalty with donors.

Marriott breaks iPad campaign on Slate

Published: August 20, 2010

Marriott is targeting Slate magazine’s audience of iPad users with an in-application advertising campaign.

Medialets lands $6M Series B financing round

Published: August 11, 2010

Medialets, a cross-platform rich media mobile advertising provider, has closed a $6 million Series B financing round led by investor Foundry Group.

Chanel taps iPad’s unique capabilities to showcase watch collection

Published: June 8, 2010

Luxury brand Chanel is promoting its new J12 Marine Series of watches through The New York Times’ Editors’ Choice iPad application.

Will the iPhone 4G be an ideal canvas for mobile advertising?

Published: May 26, 2010

Rumors are swirling that Apple will take advantage of the upcoming Worldwide Developers Conference on June 7 to announce the iPhone 4G.

Chase Sapphire trailblazes new ad units within New York Times iPad app

Published: April 6, 2010

JPMorgan Chase & Co.’s Chase Sapphire, a rewards card targeting affluent consumers, is the exclusive launch sponsor of The New York Times Editors’ Choice application for Apple’s iPad.

Capital One runs ads within New York Media’s MenuPages.com app

Published: February 23, 2010

Financial services giant Capital One Financial Corp. is running ads targeting foodies within the new MenuPages.com application for the iPhone and GPS-enabled iPod touch.

Apps hot right now, but mobile Web will win: digiday panelist

Published: September 18, 2009

NEW YORK - Will applications finally monetize mobile media and marketing from the years of hype, big promises and frustrating potential?

Dockers shake ad yields 42-second average engagement: IAB Keynote

Published: July 14, 2009

NEW YORK -- Apparel brand Dockers recently "shook" up the industry by releasing an ad choreographed to leverage the power of mobile advertising to go far beyond SMS and banners.

Medialets gets $4 million Series A financing

Published: May 12, 2009

Medialets, an analytics and ad technology platform for mobile applications, has closed a $4 million Series A financing round.