Tag: Eric Mugnier

Total Results: 4

Twitter hones in on better targeting with music app launch

Published: April 24, 2013

Twitter’s recent launch of a standalone music application that helps consumers discover new music highlights the social media giant’s continuous need to break up its mass of users for marketers.

Does context always trump content in mobile?

Published: February 22, 2013

As marketing becomes more personalized and relevant, there is an ongoing debate in mobile about the role of context compared to content. However, instead of comparing the two, the trick is balancing both.

Viggle, GetGlue merger points to need for consolidation in second-screen mobile marketing

Published: November 21, 2012

Check-in application Viggle has acquired GetGlue in a move to consolidate the market for second-screen initiatives. Although the merger is a step in the right direction, marketers still have a ways to go when combining television and mobile campaigns.

Personalization is core to the future of mobile search

Published: September 20, 2012

As consumers increasingly use their smartphones and tablets as a primary device for searching, a combination of social media and location can be used to influence keywords and ultimately make for a more tailored and personalized mobile search experience.