Tag: Erin Mack McKelvey

Total Results: 4

How and why consumer mobile engagement is constant throughout the day: Published: November 4, 2011; By Erin (Mack) McKelvey
Many of our advertisers ask us if there is a peak time or more preferable time to serve their mobile ads. The answer is yes and no.
Social media is increasingly used as post-click campaign action in mobile: study: Published: November 30, 2010; Advertisers across a number of verticals are taking advantage of the significant spike of consumers interacting with their mobile devices over the holidays, and see significant lifts in interaction rates as a result.
Mobile ad networks join forces to promote Haiti relief efforts: Published: January 26, 2010; Millennial Media, AdMob, Jumptap, Ringleader Digital, Microsoft Advertising and Eyeblaster have partnered to broaden the reach of the American Red Cross� SMS donation drive for Haiti.
Why mobile should be a key component of holiday marketing this year: Published: August 21, 2009; As the holiday season quickly approaches, marketers need to start their campaign planning. This year may be different than any other in terms of the role that mobile will play.