Tag: Erin Wilson

Total Results: 4

Apps hot right now, but mobile Web will win: digiday panelist: Published: September 18, 2009; NEW YORK - Will applications finally monetize mobile media and marketing from the years of hype, big promises and frustrating potential?
Mobile marketers react to economic slowdown: Part VII: Published: November 21, 2008; This is the seventh part of a series that looks into how mobile marketers and their clients are reacting to the economic slowdown. Will the next year be tough for mobile?
Nationwide Auto Insurance runs mobile campaign: Published: November 18, 2008; Nationwide Auto Insurance is using the mobile channel to generate auto quotes and connect customers with its agents.
Mobile marketing is about conversion, says IAB panelist: Published: July 22, 2008; NEW YORK -- Case studies from Procter & Gamble, Johnson & Johnson, Cover Girl, WeatherBug and BlackBerry were trotted out yesterday at the first IAB Mobile event to make the case for mobile.