Tag: Erin Wilson

Total Results: 6

What do mobile advertisers have planned for back-to-school?

Published: July 14, 2010

Brands are more serious when it comes to their back-to-school mobile advertising campaign budgets, signaling increased presence and innovation this year.

BlackBerry becoming today’s feature phone: panelist

Published: July 1, 2010

NEW YORK – BlackBerry devices just do not match up to the iPhone and Android devices in terms of media consumption, mobile Web experience and features, according to a Razorfish executive.

Apps hot right now, but mobile Web will win: digiday panelist

Published: September 18, 2009

NEW YORK - Will applications finally monetize mobile media and marketing from the years of hype, big promises and frustrating potential?

Mobile marketers react to economic slowdown: Part VII

Published: November 21, 2008

This is the seventh part of a series that looks into how mobile marketers and their clients are reacting to the economic slowdown. Will the next year be tough for mobile?

Nationwide Auto Insurance runs mobile campaign

Published: November 18, 2008

Nationwide Auto Insurance is using the mobile channel to generate auto quotes and connect customers with its agents.

Mobile marketing is about conversion, says IAB panelist

Published: July 22, 2008

NEW YORK -- Case studies from Procter & Gamble, Johnson & Johnson, Cover Girl, WeatherBug and BlackBerry were trotted out yesterday at the first IAB Mobile event to make the case for mobile.