Tag: Estee Lauder

Total Results: 8

Estee Lauder exec: All brands to have mobile site

Published: June 21, 2011

NEW YORK – An Estee Lauder executive at the 2011 Mobile Marketing Forum last week said that most – if not all – of its brands will have a mobile Web site in the near future.

Dr Pepper employs animation in mobile ads to hang onto users

Published: March 1, 2011

Lizards, leprechauns and bears, oh my. The Dr Pepper Snapple Group is using animated characters in mobile ads to increase engagement as part of the company’s multichannel “Hunt for the Unbelievable” campaign.

Estee Lauder, Tiffany & Co., Macy’s ads prove iPad is canvas for engagement

Published: November 12, 2010

Top-notch brands such as Estee Lauder, Tiffany & Co., FedEx, Macy’s and Nestle are finding that the iPad is changing the print advertising landscape, allowing for more engaging and interactive experiences.

Estee Lauder promotes new product launch with interactive mobile ad

Published: June 17, 2010

Estee Lauder Companies Inc. created an interactive ad for Apple’s iPhone and iPod touch to promote its new Perfectionist [CP+] anti-wrinkle cream.

Estee Lauder courts women with mobile holiday wish-list sender

Published: December 23, 2009

Estee Lauder, a manufacturer of cosmetics and skincare products, has launched a mobile storefront where users can go to send gift ideas via a wish list to friends and family during the holidays.

Mobile Commerce Daily - OfficeMax enters mobile commerce

Published: December 4, 2009

Today in Mobile Commerce Daily: OfficeMax enters mobile commerce, Moosejaw exec speaks to retailer’s mobile strategy and Estee Lauder’s Aveda extends reach with mobile commerce platform.

Estee Lauder amplifies breast cancer awareness efforts with mobile

Published: October 26, 2009

Estee Lauder is helping raise awareness for breast cancer via an ad campaign that is running on Kargo and Hearst Magazines’ mobile properties.

Estee Lauder uses mobile for gift-with-purchase offer

Published: July 14, 2008

Cosmetics giant Estee Lauder has announced a Gift Time SMS Text Reminder service allowing consumers to sign up to receive text message alerts.