Tag: Evan Neufeld

Total Results: 9

Do not dump PC experience into mobile: Hyperfactory exec

Published: September 27, 2011

NEW YORK – A Hyperfactory executive at the OMMA Mobile conference said mobile marketing must shift focus from specific phone-based small screens to the consumer’s journey across multiple screens, from tablets to kitchen appliances.

Why analytics is becoming critical to mobile advertising's future

Published: September 7, 2010

Nokia’s recent acquisition of Motally highlights the importance of analytics for mobile advertising to achieve its full potential and take its rightful place at the center of brands’ multichannel strategy.

Mobile Web traffic grows, not slows, during summer

Published: July 30, 2010

Mobile Web browsing has defied traditional Internet traffic trends by increasing this summer rather than dropping off.

Lack of conformity on mobile Web is challenging for publishers

Published: July 19, 2010

Mobile Web publishers must deploy their sites across multiple domain standards to attract the largest audience, according to Ground Truth.

Agencies think that mobile equals apps: MMF panel

Published: June 11, 2010

NEW YORK - Agencies are incorporating mobile to build brand recognition for their clients, but not every mobile site, application or campaign fits all.

Apple bets brands will pay $10M for iAd launch campaigns

Published: April 30, 2010

Apple plans to charge $1 million for in-application iAd packages and $10 million for launch campaigns. Will brands pony up or say "Thanks, but no thanks"?

Mobile advertising is a must for businesses: Panelist

Published: March 24, 2010

LAS VEGAS - Mobile advertising will exceed $6B by 2014 and to reach this level, carriers are working together to address challenges advertisers face when deciding where to spend their ad dollars.

More off-deck sites monetizing mobile content: digiday panel

Published: March 13, 2009

NEW YORK - Paralleling the growth of the Internet, more off-deck mobile sites are monetizing content as subscribers migrate off carriers' portals, per a panel at yesterday's digiday: Mobile conference.

Mobile is part of notion that mass marketing is dead, says OMMA Mobile speaker

Published: February 8, 2008

NEW YORK -- Since the last OMMA Mobile show in June big players such as Fox, Nokia, YouTube, MySpace, AOL, MTV and NBC have joined the mobile bandwagon and more are on their way.