Tag: Evan Schwartz
Total Results: 3
- Thumbplay debuts SMS search for mobile content
- Published: June 17, 2008
- Mobile content provider Thumbplay is offering a mobile search service that lets consumers search for ringtones, games, videos and wallpapers via SMS.
- Thumbplay exec sees excitement over mobile content at CTIA show
- Published: April 3, 2008
- LAS VEGAS – Evan Schwartz’s schedule at the CTIA Wireless 2008 show was packed with meetings. This former direct marketing veteran and current mobile content specialist is gung-ho.
- Off-deck market, ease-of-use will drive mobile content
- Published: February 8, 2008
- The key to mobile content’s growth in 2008 lies in the consumer experience. WAP sites will have to mirror Web sites in their functionality and content offered on mobile should match online.
