Tag: Eve

Total Results: 414

New dot-brand domains will not affect mobile search, claims exec

Published: May 7, 2012

Domain issuer ICANN’s controversial decision to allow applications for suffixes based on brands and categories has already stirred the pot and caused major concern across organizations and marketers.

App developers mobilize around privacy issues

Published: May 3, 2012

App developers are beginning to mobilize around privacy issues with the hope that they can take meaningful action and preclude the need for regulations which might hamper future growth.

The case for HTML5 over mobile apps

Published: April 20, 2012

By Ron Jacobs

The number of downloads is often cited as a measure of a mobile app’s success. Downloads may provide an exaggerated view. So, is an app really necessary?

Top 10 QR code campaigns of Q1

Published: April 18, 2012

Nowadays there is a love/hate relationship with QR codes. However, although many are against mobile bar codes, brands such as Starbucks, Kraft and Taco Bell are proving them to be essential to targeting new and existing consumers.

Mobile Marketer, April 3, 2012 - Mcommerce Summit 2012 New York May 3: Amazon's Zappos, Citi, Travelocity, GGP, Alon Bra

Published: April 3, 2012

Are marketers putting big money behind mobile search?

Published: April 2, 2012

While consumers are increasingly conducting searches via their mobile devices, the budgets allocated for mobile search have often not kept pace.

Are mobile click-to-call ads effective?

Published: March 20, 2012

When it comes to mobile advertising, the goal for most brands and retailers is to drive possible sales and leads. Therefore, including a click-to-call feature is a natural way for companies to create a one-on-one relationship with consumers.

Thomsonlocal.com mobilizes Web site to push into local search

Published: March 8, 2012

Britain-based business directory Thomsonlocal.com has rolled out a mobile site after seeing high traffic from users who are looking for local content.

7-Eleven, Powerade drive March Madness engagement through QR codes

Published: March 5, 2012

7-Eleven and Coca-Cola’s Powerade have teamed up to put QR codes on its Big Gulp cups that let March Madness basketball fans view exclusive video content.

R/GA, Unilever, Starwood Hotels and mobile spend predictions - News briefs

Published: February 22, 2012

News briefs - R/GA named global digital agency of record for Unilever’s deodorant business; Starwood Hotels delights guests with mobile.