Tag: Eve

Total Results: 401

Paramount mobile rich-media campaign for Shrek results in 6.2 percent CTR

Published: December 9, 2010

Paramount Pictures used mobile rich-media advertising as part of the multichannel campaign to promote the summer blockbuster "Shrek Forever After," which resulted in a 6.2 percent click-through rate.

Four metrics for adding neighborhood-level data to go hyper-local

Published: December 6, 2010

By Steve DuScheid

Web sites and mobile applications which present information in terms that reflect local context resonate better with target users and will win in the long run.

BIA/Kelsey forecasts US mobile advertising to reach $2.9B in 2014

Published: December 2, 2010

Mobile advertising revenues in the United States will grow from $491 million in 2009 to $2.9 billion in 2014, according to BIA/Kelsey's U.S. Mobile Ad Revenue Forecast.

Pfizer breaks mall-based mobile push for new Advil product launch

Published: November 22, 2010

To help holiday shoppers breathe easier this season, Pfizer is promoting the launch of Advil Congestion Relief by offering a personal Black Friday shopper via a mobile sweepstakes.

Mobile Marketer's Beverly Hilton poolside party pictures

Published: November 19, 2010

LOS ANGELES - Mobile Marketer's poolside party at the Beverly Hilton Hotel attracted more than 200 guests. See who was there.

Steve Madden takes second place: 2010 Mobile Marketer of the Year

Published: November 15, 2010

Steve Madden has taken second place in the 2010 Mobile Marketer of the Year awards due to its all-round excellence in mobile marketing, offering an experience that is worthy of emulation.

Sara Lee mobile campaign builds stronger brand relationship with target demo

Published: November 8, 2010

Sara Lee ran a campaign around its Hillshire Farm brands of meat that included a mobile Web site for recipes and coupons, mobile display and SMS integrated in radio spots.

Mobile is crucial part of digital media strategy: Guardian

Published: November 8, 2010

Guardian News and Media has enhanced its mobile site with faster updates and other new features to provide a better experience for consumers and more opportunities for advertisers.

GMC mobile ad campaign increases purchase intent 22pc: Starcom exec

Published: November 5, 2010

NEW YORK – Executives from General Motors Co.’s agency Starcom, Microsoft Advertising, Steve Madden and Mogreet demonstrated how mobile helps them achieve marketing objectives during a panel at ad:tech.

Steve Madden tests MMS as discovery and purchase mechanism

Published: November 2, 2010

Steve Madden is testing the effectiveness of MMS as a discovery and purchase mechanism, sending timely and relevant news, sales promotions and exclusive content to opted-in consumers on their mobile phones.