Tag: Eve

Total Results: 414

Apple encourages developers to advertise apps across iAd

Published: July 29, 2010

Apple has launched a new iAd for Developers Program, letting members of the iPhone developer community advertise their own applications to millions of users across the iAd Network.

Where are all the iAd campaigns?

Published: July 23, 2010

Apple successfully built up a lot of buzz for the debut of iAd as it always does for its launches. But aside from a Nissan campaign here and a JCPenney campaign there, the rollout has been quiet.

Is there a clear leader in the mobile search space?

Published: July 22, 2010

Google, Microsoft and Yahoo are all jockeying to fill the position as the leader in the mobile search space. But what will it take to emerge as the winner?

Troublesome iPhone transition doesn’t dwindle Apple’s earnings

Published: July 21, 2010

The popularity of the iPhone, the iPad and iTunes has driven Apple’s third-quarter revenue to record heights as the company tries to shake off the recent Antennagate public relations flap.

Apple's Steve Jobs shows new side: accept responsibility, but not fault

Published: July 19, 2010

Steve Jobs blames the media for the iPhone 4’s antenna problems, stating the return rate was low and that reporters made it out to be a bigger issue than it actually was. Oh, the whingeing.

What Apple should learn from Tylenol—and fast

Published: July 15, 2010

In the face of mounting criticism of the iPhone 4’s signal problems, Apple must act fast to do good by its consumers and nip this public relations disaster in the bud before it gets worse.

Marketing strategies for the prepaid-customer segment

Published: July 14, 2010

By Alon Werber

Carriers promoted prepaid plans to immigrants, youngsters and low-income customers. Tough economic times enticed many post-paid customers to cut costs and shift to cheaper prepaid plans.

What does Apple look like through developer eyes?

Published: July 13, 2010

By Sebastian Beresniewicz and Brent Newman

As consumer complaints steal headlines, many developers are saluting Apple covertly as they use less-publicized platform updates introduced at WWDC.

Qdoba Mexican Grill advances mobile marketing initiatives with SMS

Published: June 28, 2010

Quick-service restaurant Qdoba Mexican Grill is pushing notifications, promotional offers and news to consumers as part of a plan to advance its mobile marketing initiatives.

Apple trying to corner market on location-based advertising?

Published: June 24, 2010

Apple’s recent decision to revise its iOS4 privacy policy so it can begin collecting user location data proves that Steve Jobs does plan on making money on mobile advertising after all.