Tag: Eve

Total Results: 401

Facebook revamps Android app as it prioritizes mobile

Published: December 9, 2011

Facebook has introduced a significant revamp of its app for Android to make it quicker and easier to use as it looks to attract more developers.

Will HTML5 help battle mobile fragmentation in 2012?

Published: December 8, 2011

Industry experts agree that HTML5 will play a prominent role in mobile development in 2012 and will be used to try to overcome fragmentation issues that the industry has consistently battled.

Adobe canning Flash for mobile has huge implications for marketers

Published: November 11, 2011

The news that Adobe will halt development on Flash Player for mobile is a big boost for competing rich media mobile platform HTML5.

Rue La La exec: Use mobile experiences to build brand

Published: November 11, 2011

NEW YORK – A Rue La La executive at ad:tech said that mobile is an ideal channel for its on-the-go members as it serves as another tool to deliver an engaging brand experience.

Emotion and technology must go hand in hand: ad:tech keynote

Published: November 10, 2011

NEW YORK – Steve Jobs' passing undoubtedly left a hole in the mobile industry and according to William Isaacson’s new book, Mr. Jobs can credit his success to his passion for producing products that combine the human emotion with technology.

New developer community to soon embrace mobile marketing

Published: November 8, 2011

By Angelo Biasi

As mobile continues to experience staggering growth, content marketers may find that a DIY cross-platform app offering is a more viable option for ROI than custom app development.

Google chases brands, retailers as it ringfences mobile Web

Published: November 2, 2011

As Apple continues on its quest to be the king of the applications world, Google is taking another route to the top – the mobile Web.

How will 2011 holiday mobile marketing spend compare to 2010?

Published: November 1, 2011

When it comes to 2011 holiday mobile marketing spend, mobile rich media advertising and search will get the most dollars, according to industry experts.

Bud Light, Paramount Pictures support Flipboard’s first TV series

Published: October 28, 2011

Magazine publishing platform Flipboard is tapping into entertainment content with television and movies that are being sponsored at launch by Bud Light and Paramount Pictures.

Rue La La exec: Integrate SMS into mobile sites and apps

Published: October 19, 2011

NEW YORK – The value that marketers can provide through SMS is exponential and brands need to use the tool to engage in a one-to-one dialogue with new and existing consumers, per panelists at the Mobile Shopping Fall conference.