Tag: Eve

Total Results: 401

The Guardian furthers multichannel push with iPad app

Published: October 14, 2011

Publisher Guardian News and Media is continuing its push for multiplatform mobile content with an iPad app that replicates the leisurely act of reading a newspaper.

Steve Madden campaign nets 1,300 mobile opt-ins

Published: October 13, 2011

Steve Madden netted approximately 1,300 mobile opt-ins from a recent MMS campaign that was part of its strategy to use content-rich messages to help build its mobile CRM strategy.

Facebook upends mobile landscape by opening doors to app developers

Published: October 12, 2011

Tapping into social media just got a whole lot easier for many application developers now that social networking giant Facebook is extending its platform into mobile.

Why mobile marketers think Steve Jobs is irreplaceable

Published: October 7, 2011

Steve Jobs' death is reverberating throughout the mobile industry as executives consider his tremendous impact on the genesis of mobile marketing and whether there is anyone to carry on the torch.

CNN, Washington Post struggle to handle Steve Jobs mobile traffic: Keynote

Published: October 7, 2011

When technology entrepreneur and icon Steve Jobs passed away on Wednesday, Oct. 5, mobile traffic spiked as consumers turned to their devices to learn about the news. Unfortunately, some sites were not ready to deal with the surge in traffic.

Apple’s Steve Jobs passes away

Published: October 5, 2011

Steve Jobs, the man who led Apple to a phenomenal comeback from a near-death experience and went on to change the way consumers live, work and play, passed away Oct. 5 after a long spell of illness.

News briefs - mDialog funding, Veronis Suhler Stevenson study, Mobixell cloud-based optimization

Published: September 29, 2011

News briefs - mDialog secures $5M in funding; US communications industry spending to reach $1 trillion in 2011; Are smartphones endangering security?

Google cans WAP support on AdMob to pursue app developers

Published: September 7, 2011

By drawing a stronger distinction between AdMob and AdSense, Google hopes to improve the in-app ad experience and build a stronger position with developers.

7-Eleven drives in-store traffic via targeted mobile banner ads

Published: August 26, 2011

7-Eleven is promoting its new fresh products through targeted mobile banner ads that help consumers find the nearest locations, as well as engage more with the brand.

Steve Jobs’ resignation as Apple CEO could change mobile dynamics

Published: August 24, 2011

With Steve Jobs’ resignation today as CEO of Apple Inc., the man who changed the face of computing and then went on to repeat the performance with mobile leaves the field just when smartphones and tablets are beginning to turn the worlds of commerce, content, communication and marketing upside down.