Tag: Eve

Total Results: 401

What is the current thinking on mobile commerce?

Published: August 16, 2011

By Steve Timpson

The thing that is becoming crystal clear in mobile implementation: it is not easy to do. Marketers and retailers that want an easy path to mobile will be disappointed.

IKEA rolls out iAd campaign to drive app downloads

Published: August 10, 2011

IKEA is driving consumers to download its new catalog app via an iAd campaign that leads users straight to Apple’s App Store.

Unilever enters mobile deals arena with Groupon partnership

Published: August 1, 2011

Unilever has teamed up with Groupon for a daily deals promotion that integrates in-store redemption at Jewel-Osco stores.

McCormick beefs up mobile efforts via foursquare promotion

Published: July 7, 2011

Food manufacturer McCormick & Co. is using foursquare this summer to interact with grillers and reward them by checking in to their backyards.

Unilever AdMob campaign delivers 149M impressions and efficiency

Published: June 24, 2011

The mobile component of a cross-channel Unilever campaign for its Lynx brand generated 149 million impressions, while also driving efficiency and engagement.

Martha Stewart Omnimedia increases summer readership via iPad, iPhone apps

Published: June 23, 2011

Martha Stewart Living Omnimedia Inc. has rolled out two new iPad applications and one iPhone app to cater to new and existing readers who want recipes ideas this summer.

Cleveland Cavaliers boosts user engagement via mobile

Published: June 20, 2011

NEW YORK – An executive from the Cleveland Cavaliers said that by using mobile, the team has tapped into its fanbase and engages users with content that places them in the games.

Financial Times bypasses Apple's App Store with browser-based application

Published: June 15, 2011

The Financial Times is taking a different route to drive mobile subscriptions and has launched a browser-based application instead of making the content available via Apple's App Store.

Carrier revenue to surpass $1 trillion by 2016, but costs jeopardize profitability: study

Published: June 3, 2011

While billed revenue from wireless carriers worldwide is expected to cross $1 trillion by 2016, losses loom if anticipatory action is not taken soon.

Unilever misses mark on I Can’t Believe It’s Not Butter mobile ad campaign

Published: May 31, 2011

Unilever’s I Can’t Believe It’s Not Butter mobile banner ad illustrates how important it is to have a mobile-optimized landing page. The company’s mobile landing page is not mobile-optimized, making its execution fall short.