Tag: Eve

Total Results: 401

Mobile geo-social marketing allows for action-oriented, cost-per-acquisition metrics

Published: April 20, 2011

With growing excitement around the potential of geo-location, geo-social media and location-based services, large brands and local businesses alike have an opportunity to tap into the phenomenon to boost customer loyalty and sales.

Top 10 mobile advertising campaigns in Q1

Published: April 20, 2011

Mobile advertising is really taking off, with creative executions in the first quarter of 2011 unlike anything the industry has ever seen.

How to embrace mobile Web for maximum reach and sales

Published: April 8, 2011

As smartphone adoption increases steadily and HTML5 expands the possibilities of the mobile Web, savvy marketers are embracing the mobile Internet for maximum brand reach and to drive sales in more ways than one.

Why are luxury brands only developing iPhone apps? - Luxury Daily

Published: March 29, 2011

Luxury Daily today - Why are luxury brands only developing iPhone apps?; Tod’s offers Italian short film on one condition: email, per favore.

Best Buy to become mobile virtual network operator: CTIA keynote

Published: March 24, 2011

ORLANDO, FL – During his keynote address at CTIA Wireless 2011, the top executive of LightSquared announced that retail giant Best Buy will be partnering with his company to enter the wireless industry by becoming a mobile virtual network operator selling mobile broadband access.

Unilever breaks first iAd campaign to run on iPad

Published: March 17, 2011

Unilever is spotlighting its Dove Men+Care brand with mobile advertising during its inaugural season as a sponsor of the NCAA Division I Men’s Basketball Championship, running an Apple iAd campaign it claims is the first to appear on the iPad.

Google's prayer? Apple declines NFC support to iPhone 5

Published: March 15, 2011

If the reports are true and Apple declines to have the iPhone 5 support Near Field Communication, it will be a major disappointment to the ecosystem. However, it will also give competitors such as Google a leg-up.

Apple’s Steve Jobs, leader of the post-PC world, enters Mobile Hall of Fame

Published: March 9, 2011

Apple CEO Steve Jobs has entered the Mobile Hall of Fame for leading the way into the post-PC world with his iPhone, iPad and iPod devices, iAd mobile ad network and iTunes, iBooks, Apple App Store and retail stores.

How to put context into mobile with digital signage

Published: March 7, 2011

By Steven L. Gurley

The explosion of consumer-centric mobile innovation is demanding a new focus on mobile context.

Mobile coupons still lack scale: panelist

Published: March 4, 2011

NEW YORK – Although local mobile coupons are effective drivers of foot traffic, the scale is not there yet in terms of national brand adoption, according to a panelist at Borrell Associates’ Local Online Advertising conference.