Tag: Eve

Total Results: 401

Why clicks don’t work in a mobile world

Published: March 3, 2011

By Zephrin Lasker

In-app mobile advertising may very well be what marketers need to finally kick the click.

Unilever places mobile and social at heart of Axe campaign

Published: March 2, 2011

Consumer packaged goods giant Unilever is using mobile to engage its young male demographic and encourage viral spread of its Axe Twist fragrance product via social networks.

USA Today brings editorial content to Motorola Xoom

Published: March 2, 2011

USA Today has rolled out its content to the Motorola Xoom tablet to let on-the-go readers stay on top of news via whatever device they have.

Nissan builds marketing database for Quest model via iAd platform

Published: March 1, 2011

Nissan is running its second iAd campaign, promoting a new car model this time around via rich-media advertising that offers interactivity.

NBC pushes new reality show with MenuPages Android app sponsorship

Published: February 28, 2011

NBC is promoting its upcoming series, "America’s Next Great Restaurant," by sponsoring the new Android application from restaurant and menu resource MenuPages.com.

Apple seeks to boost iAd adoption by cutting minimum buy in half

Published: February 24, 2011

Sources at Apple confirmed that the company will in fact be cutting its $1 million minimum iAd buy in half. So will more brands flock to the mobile ad network at the expense of competitors?

Dictionary.com revamps mobile site to increase page views

Published: February 24, 2011

Dictionary.com revamped its mobile site to provide a seamless user experience for both smartphone and feature phone users.

Martha Stewart Everyday Food Magazine monetizes content via paid iPad issues

Published: February 22, 2011

Martha Stewart Living Omnimedia Inc.’s Everyday Food Magazine is now available in digital form through an application for Apple’s iPad.

Dremel implements mobile strategy to influence purchase decisions

Published: February 16, 2011

Rotary tool technology specialist Dremel launched a mobile Web site and a QR code initiative to educate consumers and ease the purchasing process.

TripAdvisor, EveryTrail partner to expand mobile travel offers

Published: February 9, 2011

TripAdvisor has partnered with EveryTrail to provide on-the-go travelers with mobile guides and walking tours.