Tag: Eve

Total Results: 401

Pepsi, Papa John’s kick off mobile augmented reality experience via Super Bowl sponsorship

Published: February 7, 2011

Pepsi and Papa John’s are sponsoring two mobile augmented reality experiences in USA Today, engaging readers with behind-the-scenes Super Bowl XLV footage.

Facebook Deals will be Holy Grail of location-based mobile couponing

Published: February 2, 2011

Mobile and social media experts are embracing the idea behind Facebook Deals, even though there are several initial limitations of the platform that have important implications for marketing and customer engagement strategies.

Dodge targets USA Today iPad audience with mobile display ads

Published: January 26, 2011

Automaker Chrysler Group LLC’s Dodge brand is advertising within Gannett Co. Inc.’s recently updated USA Today iPad application.

Jaguar revs up location-based mobile initiatives to promote vehicle lineup

Published: January 24, 2011

Luxury automaker Jaguar Cars Ltd. is running location-targeted display and search advertising to drive awareness of its new vehicle lineup and generate leads for its car dealerships.

Mobile app revenue to reach $25B in 2015: study

Published: January 24, 2011

Research firm MarketsandMarkets expects the total global mobile applications market to reach $25 billion in revenue by 2015, 20.5 percent of which Apple’s App Store will account for.

Is Apple's ability to out-innovate competitors dependent on Steve Jobs?

Published: January 20, 2011

Despite record sales during the fiscal quarter leading up to Christmas, Apple’s stock dipped after CEO Steve Jobs announced that he would be taking another medical leave of absence. Does this represent an opportunity for competitors?

Hertz, Marriott collaborate on series of travel services apps

Published: January 20, 2011

Hertz and Marriott are partnering to promote a new paid iPhone application offering travel-related services via display ads and a social media promotion targeting visitors to Hawaii.

Register now: Mobile Marketing Day 2011 conference Feb. 22

Published: January 14, 2011

Register now to hear senior execs from USA Today, NHL and Steve Madden along with industry experts discuss the state of mobile marketing at this third annual event Feb. 22 in New York organized by Mobile Marketer in conjunction with the DMA.

Apple, Microsoft go to battle over App Store trademark

Published: January 13, 2011

Microsoft is going toe-to-toe with Apple in an attempt to block the iPhone-maker’s effort to land a trademark for exclusive use of the term “app store.”

Seven habits of highly effective mobile ad campaigns in 2011

Published: January 12, 2011

By Paul Cushman

I wanted to share my suggestions on how marketers can more effectively integrate mobile into their advertising campaigns in 2011 to take the most advantage of its reach and capabilities.