Tag: Eve

Total Results: 401

Steve Madden exec: Mobile database grew 4pc in 2 weeks

Published: January 11, 2011

NEW YORK - A Steve Madden executive at the National Retail Federation conference said that the company’s mobile database grew 4 percent during a two-week multichannel campaign.

ASPCA builds email database with mobile ads

Published: January 10, 2011

The American Society for the Prevention of Cruelty to Animals is using in-application advertising to build its email database and encourage supporters to engage with the nonprofit organization via social media.

What should top CMOs' mobile marketing to-do list for 2011?

Published: January 7, 2011

The holidays have come and gone, 2011 is here. So, what should be on the agenda for brands and retailers in terms of mobile marketing and commerce for the year ahead?

More than 7 trillion SMS messages will be sent in 2011: ABI Research

Published: December 30, 2010

A study by ABI Research finds that consumers worldwide will send more than 7 trillion SMS messages in 2011, indicating a huge opportunity for marketers.

Reading between the headlines: Making sense of the news in 2010

Published: December 30, 2010

There were many headline-grabbing advancements and initiatives in the areas of mobile marketing, media and commerce in 2010 as the ecosystem overcame challenges to approach mainstream adoption.

AT&T rolls out anti-texting while driving campaign as New Year's Eve approaches

Published: December 28, 2010

AT&T has rolled out its “It Can Wait” anti-texting while driving campaign in time for the most dangerous day on the road – New Year’s Eve.

Mobile industry offers recession-proof jobs: Elance

Published: December 21, 2010

In a year when the economy has been described as something between “stagnant” and “rock bottom,” several employment categories proved to be recession-proof, with the mobile industry leading the pack.

How to engage the connected shopper

Published: December 21, 2010

By Matt Schmitt

By Carrie Chitsey

Retailers and brands must learn how to engage connected shoppers through the entire pre-store, in-store and post-store buying cycle.

Editorial calendar 2011 for Mobile Marketer

Published: December 15, 2010

Here's the 2011 editorial calendar for Mobile Marketer with dates for events, webinars and Classic Guides. Events in bold are organized by Mobile Marketer and Mobile Commerce Daily.

GEICO expands branded mobile content offerings to increase customer touchpoints

Published: December 14, 2010

Auto insurer GEICO provides coverage to more than 10 million people in the United States, and now it is using a commerce-enabled application for Windows Phone 7 to connect with them.