Tag: ExactTarget

Total Results: 11

How the biggest email marketing service providers are tackling mobile

Published: January 17, 2012

Mobile email open rates continue to skyrocket and consumers are consistently using their mobile devices as the go-to place to read their email. But with the new changes, what are email marketing vendors doing to optimize their clients' strategy for mobile?

6 SMS best-practice tips for brands and retailers

Published: June 24, 2011

By Melinda Krueger

While many time-honored marketing principles apply to SMS, we must appreciate this unique channel in the context of human behavior. These basic practices lay a solid foundation.

SMS case study - Orange County Transportation Authority

Published: November 19, 2010

See how the Orange County Transportation Authority used SMS to improve customer service and cut costs.

Consumers expect more immediacy from mobile than email: ExactTarget exec

Published: September 13, 2010

Immediacy is what differentiates mobile marketing from its email counterpart, according to an ExactTarget executive.

Why SMS should be part of all holiday marketing

Published: December 14, 2009

Since SMS is compatible with all handsets, it is an important component of holiday marketing campaigns – if used correctly.

Orange County transit agency SMS program to reduce call-center costs

Published: December 3, 2009

California’s Orange County Transportation Authority (OCTA) has launched a text-messaging program to reduce call-center volume and costs.

Auntie Anne’s pretzels beefs up email database via SMS

Published: November 25, 2009

Soft pretzel franchise Auntie Anne’s is using SMS to encourage consumers to sign up for their email marketing list.

Smartphones increase email usage amongst students: ExactTarget

Published: October 16, 2009

A new ExactTarget study found that text messaging and social networking increased the use of email, not decreased, as many in the industry have predicted.

Pier 1 Imports launches first mobile effort

Published: August 26, 2009

Pier 1 Imports is partnering with Barnes & Noble for an SMS sweepstakes as part of its efforts to reach a younger demographic.

Tennis tournament uses SMS, voice messaging, email to connect with fans

Published: August 25, 2009

The Indianapolis Tennis Championships Presented by Lilly is using mobile as a customer relationship management tool and a way to connect its brand to fans.