Tag: ExactTarget

Total Results: 7

Why SMS should be part of all holiday marketing

Published: December 14, 2009

Since SMS is compatible with all handsets, it is an important component of holiday marketing campaigns � if used correctly.

Orange County transit agency SMS program to reduce call-center costs

Published: December 3, 2009

California�s Orange County Transportation Authority (OCTA) has launched a text-messaging program to reduce call-center volume and costs.

Auntie Anne�s pretzels beefs up email database via SMS

Published: November 25, 2009

Soft pretzel franchise Auntie Anne�s is using SMS to encourage consumers to sign up for their email marketing list.

Smartphones increase email usage amongst students: ExactTarget

Published: October 16, 2009

A new ExactTarget study found that text messaging and social networking increased the use of email, not decreased, as many in the industry have predicted.

Pier 1 Imports launches first mobile effort

Published: August 26, 2009

Pier 1 Imports is partnering with Barnes & Noble for an SMS sweepstakes as part of its efforts to reach a younger demographic.

Tennis tournament uses SMS, voice messaging, email to connect with fans

Published: August 25, 2009

The Indianapolis Tennis Championships Presented by Lilly is using mobile as a customer relationship management tool and a way to connect its brand to fans.

ExactTarget launches email marketing iPhone app

Published: May 26, 2009

ExactTarget is letting marketers track and interact with their email marketing campaigns while on the go.